HubSpot CRM vs SugarCRM: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
HubSpot CRM vs SugarCRM, in 15 seconds
Choose HubSpot CRM if…
- You want the lower entry price
- You need a genuinely free plan
Choose SugarCRM if…
- You want deeper AI and automation features
Head-to-Head Scorecard
How HubSpot CRM and SugarCRM score
It's evenly matched — each leads on 2 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
HubSpotNo reviewsSugarCRMNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
HubSpot0SugarCRM0 - HubSpot CRM
Entry Pricing
Lowest published starting price (free plan = lowest)
HubSpot$0/moSugarCRM$59/mo - HubSpot CRM
Free Access
Availability of a free plan and/or free trial
HubSpotFree plan + trialSugarCRMFree trial - Even
Integrations
Number of listed third-party integrations
HubSpot6SugarCRM6 - Even
Features
Number of listed product capabilities
HubSpot16SugarCRM16 - SugarCRM
AI Features
Capabilities mentioning AI, automation or ML
HubSpot3SugarCRM4 - Even
Security & Compliance
Number of listed compliance certifications
HubSpot3SugarCRM3 - SugarCRM
Platforms & Deployment
Supported platforms and deployment options
HubSpot4SugarCRM5
Feature Comparison
HubSpot CRM vs SugarCRM feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
HubSpot CRM
SugarCRMPricing Comparison
HubSpot CRM vs SugarCRM pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
HubSpot CRM
$0/mo to start- Contact & deal management
- Email tracking
- Forms & live chat
- Simple automation
- Goals
- Stripe payments
- Remove HubSpot branding
- Sequences
- Custom reporting
- Forecasting
- Playbooks
- Custom objects
- Advanced permissions
- Predictive lead scoring
SugarCRM
$59/mo to start- Account & contact management
- Pipeline management
- Standard reports
- SugarPredict AI
- Advanced workflows
- Forecasting
- Enhanced support & SLAs
- Geo-mapping
- Advanced analytics
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
HubSpot CRM vs SugarCRM: strengths and trade-offs
HubSpot CRM
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Public API available
Cons
SugarCRM
Pros
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, HIPAA
- Stronger AI / automation features
- Public API available
Cons
- No free plan
- Higher starting price ($59/mo)
Buyer Fit
Who should use HubSpot CRM vs SugarCRM?
Startups
HubSpot CRM
HubSpot CRM keeps early-stage costs lowest with its entry tier.
Small businesses
HubSpot CRM
HubSpot CRM offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Either
Either leads on compliance and breadth for complex needs.
Ecommerce
SugarCRM
SugarCRM integrates with more of the commerce stack.
SaaS companies
SugarCRM
SugarCRM is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (3)
Only in HubSpot CRM (3)
Only in SugarCRM (3)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside HubSpot CRM and SugarCRM.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs HubSpot CRM and SugarCRM against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationHubSpot CRM vs SugarCRM — Frequently Asked Questions
What is the difference between HubSpot CRM and SugarCRM?
HubSpot CRM and SugarCRM are both CRM Software solutions. HubSpot CRM is rated 0.0/5 by 0 users, while SugarCRM is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, HubSpot CRM or SugarCRM?
Based on user ratings, HubSpot CRM scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, HubSpot CRM or SugarCRM?
HubSpot CRM is the more affordable option, starting at $0/month.
Does HubSpot CRM or SugarCRM have a free plan?
HubSpot CRM offers a free plan. SugarCRM does not have a free tier but does offer a free trial.
Can I switch from HubSpot CRM to SugarCRM?
Switching between HubSpot CRM and SugarCRM is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use HubSpot CRM vs SugarCRM?
HubSpot CRM is best suited for teams that prioritise enterprise features. SugarCRM works well for teams needing advanced capabilities.
Our Verdict
The bottom line on HubSpot CRM vs SugarCRM
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
HubSpot CRM
HubSpot CRM has the friendliest entry point for new teams.
Best for Enterprise
Either
It's a tie leads on compliance and feature breadth.
Best Value
HubSpot CRM
HubSpot CRM delivers the lowest cost to get started.
Best AI Features
SugarCRM
SugarCRM ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.