HubSpot CRM vs Marketo: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
HubSpot CRM vs Marketo, in 15 seconds
Choose HubSpot CRM if…
- You want the lower entry price
- You need a genuinely free plan
- You want deeper AI and automation features
- You need the broader feature set
Choose Marketo if…
- You depend on a broad integration ecosystem
- You have strict security & compliance needs
Head-to-Head Scorecard
How HubSpot CRM and Marketo score
HubSpot CRM leads on 5 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
HubSpotNo reviewsMarketoNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
HubSpot0Marketo0 - HubSpot CRM
Entry Pricing
Lowest published starting price (free plan = lowest)
HubSpot$0/moMarketoCustom - HubSpot CRM
Free Access
Availability of a free plan and/or free trial
HubSpotFree plan + trialMarketoFree trial - Marketo
Integrations
Number of listed third-party integrations
HubSpot6Marketo10 - HubSpot CRM
Features
Number of listed product capabilities
HubSpot16Marketo12 - HubSpot CRM
AI Features
Capabilities mentioning AI, automation or ML
HubSpot3Marketo1 - Marketo
Security & Compliance
Number of listed compliance certifications
HubSpot3Marketo4 - HubSpot CRM
Platforms & Deployment
Supported platforms and deployment options
HubSpot4Marketo3
Feature Comparison
HubSpot CRM vs Marketo feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
HubSpot CRMPricing Comparison
HubSpot CRM vs Marketo pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
HubSpot CRM
$0/mo to start- Contact & deal management
- Email tracking
- Forms & live chat
- Simple automation
- Goals
- Stripe payments
- Remove HubSpot branding
- Sequences
- Custom reporting
- Forecasting
- Playbooks
- Custom objects
- Advanced permissions
- Predictive lead scoring
Marketo
Custom to start- Smart Campaigns
- Engagement programs
- Email with A/B testing
- CRM sync (Salesforce/Dynamics)
- Everything in Growth
- Advanced nurturing
- Segmentation
- Marketing calendar
- Advanced lead scoring
- Revenue attribution
- Predictive content
- ABM capabilities
- Advanced analytics
- Custom objects
- Premium support
- Highest scale
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
HubSpot CRM vs Marketo: strengths and trade-offs
HubSpot CRM
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Stronger AI / automation features
- Public API available
Cons
- Fewer native integrations than the alternative
Marketo
Pros
- Free trial offered
- Broad integration ecosystem (10)
- Compliance: SOC 2, ISO 27001, GDPR
- Public API available
Cons
- No free plan
- Pricing is quote-based (less transparent)
Buyer Fit
Who should use HubSpot CRM vs Marketo?
Startups
HubSpot CRM
HubSpot CRM keeps early-stage costs lowest with its entry tier.
Small businesses
HubSpot CRM
HubSpot CRM offers the most accessible pricing for lean teams.
Agencies
Marketo
Marketo connects to more tools for multi-client workflows.
Enterprises
Marketo
Marketo leads on compliance and breadth for complex needs.
Ecommerce
Marketo
Marketo integrates with more of the commerce stack.
SaaS companies
HubSpot CRM
HubSpot CRM is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (3)
Only in HubSpot CRM (3)
Only in Marketo (7)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside HubSpot CRM and Marketo.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs HubSpot CRM and Marketo against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationHubSpot CRM vs Marketo — Frequently Asked Questions
What is the difference between HubSpot CRM and Marketo?
HubSpot CRM and Marketo are both CRM Software solutions. HubSpot CRM is rated 0.0/5 by 0 users, while Marketo is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, HubSpot CRM or Marketo?
Based on user ratings, HubSpot CRM scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, HubSpot CRM or Marketo?
HubSpot CRM is the more affordable option, starting at $0/month.
Does HubSpot CRM or Marketo have a free plan?
HubSpot CRM offers a free plan. Marketo does not have a free tier but does offer a free trial.
Can I switch from HubSpot CRM to Marketo?
Switching between HubSpot CRM and Marketo is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use HubSpot CRM vs Marketo?
HubSpot CRM is best suited for teams that prioritise enterprise features. Marketo works well for teams needing advanced capabilities.
Our Verdict
The bottom line on HubSpot CRM vs Marketo
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
HubSpot CRM
HubSpot CRM has the friendliest entry point for new teams.
Best for Enterprise
Marketo
Marketo leads on compliance and feature breadth.
Best Value
HubSpot CRM
HubSpot CRM delivers the lowest cost to get started.
Best AI Features
HubSpot CRM
HubSpot CRM ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.