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Email marketing, automation, and CRM for growing businesses.
ActiveCampaign is a marketing automation platform best known for turning email into sophisticated, behavior-driven customer journeys. Its visual automation builder lets you trigger sequences based on what contacts do — opened, clicked, visited a page, bought, went quiet — and branch them down personalized paths, which is more powerful than the simple broadcast tools many small businesses start with.
Beyond email, ActiveCampaign combines segmentation, a built-in sales CRM, landing pages, forms, SMS, and predictive features, so marketing and sales can work from the same contact data. It sits in a sweet spot between basic email tools and expensive enterprise suites: more automation depth than Mailchimp-style senders, at a far lower cost and complexity than large platforms, which made it a favorite of SMBs, agencies, and creators who want serious automation without a big team.
ActiveCampaign suits small and mid-sized businesses that want advanced email automation and light CRM together. Pricing is tiered (Starter, Plus, Pro, Enterprise) and scales with your number of contacts, so cost grows as your list does.
Pricing Model
By contacts, per month
Starting Price
$15/mo
Free Options
Free trial
From ~$15/month (1,000 contacts, annual; ~$19 monthly). Core email + automation.
From ~$49/month (1,000 contacts). Landing pages, CRM, more automation.
From ~$79/month. Predictive features and advanced reporting.
Custom pricing with advanced support and controls (5+ users).
| Feature | Starter | Plus Popular | Pro | Enterprise |
|---|---|---|---|---|
| Email marketing | — | — | — | |
| Basic automations | — | — | — | |
| Segmentation | — | — | — | |
| 1 user | — | — | ||
| Priced by contacts | — | — | — | |
| Everything in Starter | — | — | — | |
| Landing pages | — | — | — | |
| Automation map | — | — | — | |
| Basic CRM | — | — | — | |
| Everything in Plus | — | — | — | |
| Predictive sending | — | — | — | |
| Advanced reporting | — | — | — | |
| Unlimited automation | — | — | — | |
| 3 users | — | — | — | |
| Custom reporting | — | — | — | |
| Advanced security | — | — | — | |
| Dedicated support | — | — | — | |
| Unlimited email design testing | — | — | — | |
| 5 users | — | — | — |
Other
CRM
Finance
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Email, SMS, and CRM marketing on one affordable platform.
Email, SMS, and marketing automation built for ecommerce.
Free CRM that scales with your business.
Email and SMS marketing built for ecommerce.
Quick comparisons
