ActiveCampaign vs HubSpot CRM: Which Marketing Automation Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
ActiveCampaign vs HubSpot CRM, in 15 seconds
Choose ActiveCampaign if…
- You prefer ActiveCampaign's approach and ecosystem
Choose HubSpot CRM if…
- You want the lower entry price
- You need a genuinely free plan
- You want deeper AI and automation features
- You need the broader feature set
Head-to-Head Scorecard
How ActiveCampaign and HubSpot CRM score
HubSpot CRM leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
ActiveCampaignNo reviewsHubSpotNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
ActiveCampaign0HubSpot0 - HubSpot CRM
Entry Pricing
Lowest published starting price (free plan = lowest)
ActiveCampaign$15/moHubSpot$0/mo - HubSpot CRM
Free Access
Availability of a free plan and/or free trial
ActiveCampaignFree trialHubSpotFree plan + trial - Even
Integrations
Number of listed third-party integrations
ActiveCampaign6HubSpot6 - HubSpot CRM
Features
Number of listed product capabilities
ActiveCampaign6HubSpot16 - HubSpot CRM
AI Features
Capabilities mentioning AI, automation or ML
ActiveCampaign2HubSpot3 - Even
Security & Compliance
Number of listed compliance certifications
ActiveCampaign3HubSpot3 - ActiveCampaign
Platforms & Deployment
Supported platforms and deployment options
ActiveCampaign5HubSpot4
Feature Comparison
ActiveCampaign vs HubSpot CRM feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
ActiveCampaign
HubSpot CRMPricing Comparison
ActiveCampaign vs HubSpot CRM pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
ActiveCampaign
$15/mo to start- Email marketing
- Basic automation
- Segmentation
- Pre-built templates
- Marketing automation
- Landing pages
- CRM & sales automation
- Integrations
- Advanced automation
- Predictive sending
- Split automation
- Attribution reporting
- Custom reporting
- Single sign-on
- Dedicated account rep
- Unlimited email design testing
HubSpot CRM
$0/mo to start- Contact & deal management
- Email tracking
- Forms & live chat
- Simple automation
- Goals
- Stripe payments
- Remove HubSpot branding
- Sequences
- Custom reporting
- Forecasting
- Playbooks
- Custom objects
- Advanced permissions
- Predictive lead scoring
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
ActiveCampaign vs HubSpot CRM: strengths and trade-offs
ActiveCampaign
Pros
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, HIPAA
- Public API available
Cons
- No free plan
- Higher starting price ($15/mo)
HubSpot CRM
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Stronger AI / automation features
- Public API available
Cons
Buyer Fit
Who should use ActiveCampaign vs HubSpot CRM?
Startups
HubSpot CRM
HubSpot CRM keeps early-stage costs lowest with its entry tier.
Small businesses
HubSpot CRM
HubSpot CRM offers the most accessible pricing for lean teams.
Agencies
HubSpot CRM
HubSpot CRM connects to more tools for multi-client workflows.
Enterprises
HubSpot CRM
HubSpot CRM leads on compliance and breadth for complex needs.
Ecommerce
HubSpot CRM
HubSpot CRM integrates with more of the commerce stack.
SaaS companies
HubSpot CRM
HubSpot CRM is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (2)
Only in ActiveCampaign (4)
Only in HubSpot CRM (4)
Keep Exploring
Other alternatives worth considering
Similar marketing automation products buyers compare alongside ActiveCampaign and HubSpot CRM.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs ActiveCampaign and HubSpot CRM against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationActiveCampaign vs HubSpot CRM — Frequently Asked Questions
What is the difference between ActiveCampaign and HubSpot CRM?
ActiveCampaign and HubSpot CRM are both Marketing Automation solutions. ActiveCampaign is rated 0.0/5 by 0 users, while HubSpot CRM is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, ActiveCampaign or HubSpot CRM?
Based on user ratings, ActiveCampaign scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, ActiveCampaign or HubSpot CRM?
HubSpot CRM is the more affordable option, starting at $0/month.
Does ActiveCampaign or HubSpot CRM have a free plan?
HubSpot CRM offers a free plan. ActiveCampaign does not have a free tier but does offer a free trial.
Can I switch from ActiveCampaign to HubSpot CRM?
Switching between ActiveCampaign and HubSpot CRM is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use ActiveCampaign vs HubSpot CRM?
ActiveCampaign is best suited for teams that prioritise enterprise features. HubSpot CRM works well for teams looking to start free and scale.
Our Verdict
The bottom line on ActiveCampaign vs HubSpot CRM
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
HubSpot CRM
HubSpot CRM has the friendliest entry point for new teams.
Best for Enterprise
HubSpot CRM
HubSpot CRM leads on compliance and feature breadth.
Best Value
HubSpot CRM
HubSpot CRM delivers the lowest cost to get started.
Best AI Features
HubSpot CRM
HubSpot CRM ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.