Siro

What is Siro?

Siro is AI sales coaching software built for in-person sellers. It records customer conversations from in-person meetings, cell phones, video, call centers and an API, then uses them for meeting prep, live notes, summaries, follow-ups and CRM autofill.

Key capabilities of Siro

• Conversation recording: works on a phone even without signal.
• Scorecards: scores conversations against your sales process.
• Realtime coaching: guidance during and after meetings.
• Roleplay and debriefs: practice and review.
• Ask Siro: AI assistant that can send emails, make charts and search recordings.
• CRM sync: two-way sync with CRMs such as Salesforce.

How Siro works

Reps record visits on a phone, Siro transcribes and analyzes them, fills CRM fields and sends summaries and follow-ups, and managers review scorecards, reports and playlists of top moments. A REST API, webhooks and MCP server are available.

Who uses Siro?

Field sales teams such as those selling home services, solar, financial services and other in-person industries, and the managers who coach them.

Siro pricing

Siro does not list prices on its main page; pricing is on a separate page, and the main call to action is booking a demo.

Siro alternatives

Avoma is a meeting assistant and conversation intelligence tool built mostly for virtual meetings. Jiminny is conversation intelligence for calls and video with coaching. Observe.AI focuses on contact center quality and agent assist.