Maqsam

What is Maqsam?

Maqsam is an Arabic-first customer service platform that combines cloud call center infrastructure with AI automation. It serves businesses in the Middle East and North Africa and automates support and sales conversations while keeping human oversight.

Key capabilities of Maqsam

• Arabic AI agent: listens, understands and responds to callers
• Dialect handling: multiple Arabic dialects and mixed-language queries
• Speech recognition: 99.1% Arabic accuracy claimed by the vendor
• Smart escalation: hands conversations to human agents
• Performance dashboards: real-time metrics and sentiment analysis
• IVR routing: customizable call routing
• Local numbers: phone numbers in hundreds of cities

How Maqsam works

Customers call or chat, and the AI agent transcribes Arabic speech, understands the request and responds, escalating to a human agent when needed. Supervisors monitor dashboards and sentiment. Teams can bring their own bot (BYOB), connect their own SIP or PRI carrier (BYOC) or map existing toll-free numbers.

Who uses Maqsam?

Maqsam serves retail, logistics, education, banking, real estate, healthcare, hospitality and government organizations, primarily in MENA, that need Arabic-native support.

Maqsam pricing

Pricing is usage-based with no setup fees and a prepaid balance. The 7-day free trial needs no credit card and includes 60 minutes. Agent seats, outbound minutes, phone numbers and WhatsApp messages are billed by use.

Maqsam alternatives

Alternatives include Genesys Cloud and Talkdesk for global contact centers, Aircall for cloud phone, and Zendesk for support ticketing with voice.