Marchex

What is Marchex?

Marchex is a conversation intelligence platform that uses proprietary AI to analyze customer phone calls, text messages and chat conversations. It turns those conversations into insights for marketing, sales and customer experience teams. The vendor serves automotive, home services, healthcare, real estate and advertising companies, and lists Ford and Healthgrades among its customers.

Key capabilities of Marchex

• Conversation Intelligence: analyzes calls and agent performance with sentiment analysis
• Missed opportunity alerts: flags sales conversations that did not convert so teams can follow up
• CSAT scoring: scores customer satisfaction directly from conversations
• Call tracking and attribution: links calls and leads back to specific marketing campaigns
• Business text messaging: runs SMS campaigns for customer engagement at scale
• Bring Your Own Conversations: analyzes conversation data from outside sources via API or integrations

How Marchex works

Marchex captures calls and messages from tracked numbers and connected sources, then runs its AI models over the conversations. Output includes real-time performance insights, recommendations and automated alerts. Data can be pushed to CRM platforms, ad networks and customer data platforms, and the API and webhooks accept outside conversation data.

Who uses Marchex?

Marketing, sales and customer experience teams at dealerships, home service companies, healthcare providers and agencies use Marchex. Testimonials on the site come from McCluskey Chevrolet, Abell Pest Control and PDS Health.

Marchex pricing

Marchex does not publish prices on its homepage. Contact the vendor for a quote based on call volume and modules.

Marchex alternatives

Marchex is compared with CallMiner, Invoca and Tethr. CallMiner targets contact center analytics, Invoca centers on call tracking for marketers, and Tethr focuses on customer effort analytics.