CallRail

What is CallRail?

CallRail is a call tracking and conversation intelligence platform that attributes calls, texts and form submissions to marketing sources. Higher plans add AI call summaries and sentiment analysis. A Voice Assist add-on provides an AI voice assistant, and HIPAA-compliant healthcare options are available.

Key capabilities of CallRail

• Call and text tracking: tracks and attributes calls and texts
• Call recording and routing: records and directs inbound calls
• Transcription and analysis: transcribes calls for review
• Conversation intelligence: summaries and sentiment analysis on Lead Conversion plans
• Form tracking: attribution for form submissions on Complete plans
• Voice Assist: AI voice assistant add-on

How CallRail works

Customers use tracking numbers on campaigns and websites. CallRail records and transcribes calls, matches them to source data, and on higher plans generates AI summaries and sentiment so teams see which leads converted. Automation rules route and tag calls, and managers review the transcripts.

Who uses CallRail?

Marketing agencies and small and midsize businesses use CallRail to prove which campaigns drive calls, and healthcare organizations use its HIPAA-compliant options.

CallRail pricing

Lead Tracking is $50 per month, Lead Tracking Complete is $95, Lead Conversion is $150 and Lead Conversion Complete is $195, with yearly plans saving up to 10%. Usage fees apply beyond included allowances. Voice Assist starts at $95 per month. A 14-day free trial needs no credit card.

CallRail alternatives

CallRail is compared with Fireflies.ai, Avoma, Jiminny, Siro and Clari Copilot. Most of those analyze sales meetings, whereas CallRail focuses on inbound call attribution.