ActiveCampaign vs Klaviyo: Which Marketing Automation Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
ActiveCampaign vs Klaviyo, in 15 seconds
Choose ActiveCampaign if…
- You prefer ActiveCampaign's approach and ecosystem
Choose Klaviyo if…
- You want the lower entry price
- You need a genuinely free plan
- You have strict security & compliance needs
- You need the broader feature set
Head-to-Head Scorecard
How ActiveCampaign and Klaviyo score
Klaviyo leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
ActiveCampaignNo reviewsKlaviyoNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
ActiveCampaign0Klaviyo0 - Klaviyo
Entry Pricing
Lowest published starting price (free plan = lowest)
ActiveCampaign$15/moKlaviyo$20/mo - Klaviyo
Free Access
Availability of a free plan and/or free trial
ActiveCampaignFree trialKlaviyoFree plan + trial - Even
Integrations
Number of listed third-party integrations
ActiveCampaign8Klaviyo8 - Klaviyo
Features
Number of listed product capabilities
ActiveCampaign11Klaviyo12 - Even
AI Features
Capabilities mentioning AI, automation or ML
ActiveCampaign2Klaviyo2 - Klaviyo
Security & Compliance
Number of listed compliance certifications
ActiveCampaign3Klaviyo4 - ActiveCampaign
Platforms & Deployment
Supported platforms and deployment options
ActiveCampaign4Klaviyo2
Feature Comparison
ActiveCampaign vs Klaviyo feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
ActiveCampaign
KlaviyoPricing Comparison
ActiveCampaign vs Klaviyo pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
ActiveCampaign
$15/mo to start- Email marketing
- Basic automations
- Segmentation
- 1 user
- Everything in Starter
- Landing pages
- Automation map
- Basic CRM
- Everything in Plus
- Predictive sending
- Advanced reporting
- Unlimited automation
- Custom reporting
- Advanced security
- Dedicated support
- Unlimited email design testing
Klaviyo
$20/mo to start- Up to 250 profiles
- 500 email sends/month
- 150 SMS/MMS credits
- Email support (60 days)
- Email campaigns & flows
- Segmentation & personalization
- A/B testing
- Built-in CDP
- Everything in Email
- SMS & MMS marketing
- Unified profiles
- SMS automation flows
- Custom volume
- Advanced deliverability
- Dedicated support
- Custom onboarding
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
ActiveCampaign vs Klaviyo: strengths and trade-offs
ActiveCampaign
Pros
- Free trial offered
- Lower starting price ($15/mo)
- Compliance: SOC 2 Type II, GDPR, HIPAA
- Public API available
Cons
- No free plan
Klaviyo
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, CCPA
- Public API available
Cons
- Higher starting price ($20/mo)
Buyer Fit
Who should use ActiveCampaign vs Klaviyo?
Startups
Klaviyo
Klaviyo keeps early-stage costs lowest with its entry tier.
Small businesses
Klaviyo
Klaviyo offers the most accessible pricing for lean teams.
Agencies
Klaviyo
Klaviyo connects to more tools for multi-client workflows.
Enterprises
Klaviyo
Klaviyo leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Klaviyo
Klaviyo is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (2)
Only in ActiveCampaign (6)
Only in Klaviyo (6)
Keep Exploring
Other alternatives worth considering
Similar marketing automation products buyers compare alongside ActiveCampaign and Klaviyo.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs ActiveCampaign and Klaviyo against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationActiveCampaign vs Klaviyo — Frequently Asked Questions
What is the difference between ActiveCampaign and Klaviyo?
ActiveCampaign and Klaviyo are both Marketing Automation solutions. ActiveCampaign is rated 0.0/5 by 0 users, while Klaviyo is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, ActiveCampaign or Klaviyo?
Based on user ratings, ActiveCampaign scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, ActiveCampaign or Klaviyo?
ActiveCampaign is the more affordable option, starting at $15/month.
Does ActiveCampaign or Klaviyo have a free plan?
Klaviyo offers a free plan. ActiveCampaign does not have a free tier but does offer a free trial.
Can I switch from ActiveCampaign to Klaviyo?
Switching between ActiveCampaign and Klaviyo is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use ActiveCampaign vs Klaviyo?
ActiveCampaign is best suited for teams that prioritise enterprise features. Klaviyo works well for teams looking to start free and scale.
Our Verdict
The bottom line on ActiveCampaign vs Klaviyo
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Klaviyo
Klaviyo has the friendliest entry point for new teams.
Best for Enterprise
Klaviyo
Klaviyo leads on compliance and feature breadth.
Best Value
Klaviyo
Klaviyo delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.