Smartico

What is Smartico?

Smartico is a CRM and gamification platform for iGaming operators, such as online casinos and sportsbooks, built to improve player retention. It combines journey automation, messaging, gamification and a bonus engine in one real-time system.

Key features of Smartico

• CRM automation: Journey workflows, personalized messaging and behavior-based triggers, with a best-time-to-communicate model.
• Gamification: Loyalty wheels, scratch cards, daily loot boxes, tournaments, raffles and sport prediction games.
• Bonus engine: Behavior-based rewards such as cashback and free spins.
• Jackpots: Player-funded or operator-funded jackpots across game providers.
• AI models: Churn and lifetime value prediction and RFM segmentation.
• Multi-brand management: Run several brands from one instance.
• AI tools: Back-office assistants, an MCP server and a chat-based gamification designer.

How Smartico works

Operators connect Smartico to their platform and player data, then build journeys and rewards that trigger on player behavior. The bonus engine pays rewards in real time or on a schedule, and AI models flag players at risk of churning. The vendor says its team usually completes integration in about three weeks.

Who uses Smartico?

Online casino and sportsbook operators, plus fintech and platform providers, use Smartico. The vendor names clients including Digitain, Lucky Bet, Roll Casino and White Hat Gaming, and reports more than 1,000 brands.

Smartico pricing

Smartico is priced by monthly active users in tiers. The vendor says the price includes both CRM and gamification with no separate modules or hidden fees, no charge for adding brands and a dedicated Success Manager. There is no trial version, but a live demo is available.

Smartico integrations

The vendor says Smartico works with major SMS, email and instant messaging providers and can supply a gateway if a client has none. It works with leading iGaming platforms and in-house systems, and offers a JS API, native SDKs and a GitHub presence for developers.

Smartico alternatives

HubSpot CRM is a general-purpose CRM with marketing automation, not tailored to gaming bonuses or jackpots. SugarCRM and Agile CRM are broader sales and marketing CRMs. Adobe Experience Cloud is an enterprise marketing suite with heavier implementation. Smartico differs by building gamification and a bonus engine into the CRM for iGaming.