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Email and SMS marketing built for ecommerce.
Omnisend is a marketing automation platform built specifically for ecommerce, combining email, SMS, and web push in one tool aimed at online stores that want serious multichannel marketing without complexity. It plugs directly into platforms like Shopify, WooCommerce, and BigCommerce, pulling in customer and order data to power segmentation and pre-built automation workflows — abandoned cart, welcome, browse abandonment, order confirmations, and win-backs — that recover revenue on autopilot.
Omnisend's appeal is ease combined with ecommerce focus: ready-made automation and email templates, product pickers that drop live store items into emails, popups and signup forms to grow lists, and reporting tied to sales. It positions itself as a more affordable, ecommerce-native alternative to broader tools, and it bills on the number of contacts you store, bundling email, automation, and (on higher plans) SMS. It is popular with small and mid-sized D2C brands that want strong results quickly.
Omnisend suits ecommerce and D2C brands — especially on Shopify — that want combined email and SMS marketing with minimal setup. Plans run Free, Standard, and Pro (plus custom), based on your number of contacts, so cost scales with list size, with SMS available as an add-on on the Pro plan.
Pricing Model
By contacts, per month
Starting Price
$16/mo
Free Options
Free version, Free trial
250 contacts, 500 emails/month, plus web push and trial SMS.
From ~$16/month (500 contacts); scales by list size. Email + automation.
From ~$59/month (2,500 contacts). Unlimited emails; SMS add-on.
Custom pricing for high-volume stores with dedicated support.
| Feature | Free | Standard Popular | Pro | Custom |
|---|---|---|---|---|
| 250 contacts | — | — | — | |
| 500 emails/month | — | — | — | |
| Web push notifications | — | — | — | |
| 60 trial SMS | — | — | — | |
| All core features | — | — | — | |
| Email & automation | — | — | — | |
| Segmentation | — | — | — | |
| Up to 12x list in email sends | — | — | — | |
| Popups & forms | — | — | — | |
| Priced by contacts (no SMS) | — | — | — | |
| Unlimited email & push | — | — | — | |
| SMS add-on (from $0.007/SMS) | — | — | — | |
| Advanced reporting | — | — | — | |
| Priority support | — | — | — | |
| Higher contact tiers | — | — | — | |
| Custom contact volume | — | — | — | |
| Migration & onboarding | — | — | — | |
| Deliverability support | — | — | — | |
| Dedicated manager | — | — | — | |
| Custom SLAs | — | — | — |
Other
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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