Get a recommendation
Tell us your requirements and our advisors will help you compare and shortlist the best-fit options — free and unbiased.
A real human, fast
Someone on our team replies within one business day — no bots, no ticket queue.
Routed to the right team
Buying, selling, partnering, or investing — you reach the people who can actually help.
Independent & unbiased
No pushy sales. Just honest guidance grounded in the ecosystem.
Tailored to your context
Tell us what you need and we shape the next steps around it.
Who are you? Pick the option that fits best.
Email, SMS, and marketing automation built for ecommerce.
Klaviyo is a marketing automation platform built specifically for ecommerce, combining email, SMS, and a built-in customer data platform. It ingests behavioral and purchase data from stores like Shopify, then uses that data for segmentation, personalization, and automated "flows" — welcome series, abandoned-cart reminders, post-purchase, win-back — that drive a large share of revenue for online brands.
What sets Klaviyo apart is data depth: rather than treating email as a broadcast tool, it centralizes each customer's profile and behavior, so brands can target precisely (browsed a category, bought twice, lapsed 60 days) and measure revenue per campaign and flow. It also spans SMS, mobile push, reviews, and predictive analytics, positioning itself as a full customer-engagement platform for retailers.
Klaviyo suits ecommerce and D2C brands that want data-driven, revenue-focused marketing. Pricing is based on active profiles — the reachable contacts you store — so cost grows with your list size, not the number of emails you send.
Pricing Model
Based on active profiles, per month
Starting Price
$20/mo
Free Options
Free version, Free trial
Up to 250 active profiles and 500 email sends/month.
From ~$20/month (251–500 profiles); scales with active profiles.
From ~$35/month; adds SMS/MMS on top of email (credit-based).
Custom pricing and support for high-volume brands.
| Feature | Free | Email Popular | Email + SMS | Enterprise |
|---|---|---|---|---|
| Up to 250 profiles | — | — | — | |
| 500 email sends/month | — | — | — | |
| 150 SMS/MMS credits | — | — | — | |
| Email support (60 days) | — | — | — | |
| Full feature access | — | — | — | |
| Email campaigns & flows | — | — | — | |
| Segmentation & personalization | — | — | — | |
| A/B testing | — | — | — | |
| Built-in CDP | — | — | — | |
| Predictive analytics | — | — | — | |
| Priced by active profiles | — | — | — | |
| Everything in Email | — | — | — | |
| SMS & MMS marketing | — | — | — | |
| Unified profiles | — | — | — | |
| SMS automation flows | — | — | — | |
| Credit-based messaging | — | — | — | |
| Custom volume | — | — | — | |
| Advanced deliverability | — | — | — | |
| Dedicated support | — | — | — | |
| Custom onboarding | — | — | — | |
| Advanced security | — | — | — |
Other
Missing an integration?
API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
No reviews yet. Be the first to review Klaviyo.
Have a question about Klaviyo? Ask the community.
Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Email and SMS marketing built for ecommerce.
Behavioral messaging automation across email, push, and SMS.
Email, SMS, and CRM marketing on one affordable platform.
Email marketing, automation, and CRM for growing businesses.
