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Email, SMS and customer data platform for ecommerce brands
Updated
Klaviyo is a B2C marketing automation and customer data platform for ecommerce and retail brands. It unifies customer and purchase data and uses it to run email, SMS, RCS, WhatsApp and mobile push messaging from a single profile.
Brands connect a store such as Shopify, WooCommerce or Magento, and Klaviyo syncs orders, products and events into customer profiles. Marketers build segments and flows on that data, send across email, SMS and push, and track revenue by campaign and flow. Pricing scales with the number of active profiles.
Klaviyo targets ecommerce, retail, hospitality and restaurants, and fitness and wellness companies, from small businesses to enterprises. The vendor reports more than 200,000 brands in 100 countries, and says it is SOC 2 Type II certified and GDPR compliant.
Klaviyo has a free plan at $0 for up to 250 active profiles and 500 emails per month. Paid plans shown at the 500-profile tier are Email at $20 per month (5,000 emails) and Marketing at $25 per month, with a limited-time $1 first month for eligible accounts. Prices rise with the active profile count, up to 150,000 and beyond. A Custom plan with volume pricing, data warehouse sync and enterprise security is available for over 150,000 profiles or multiple brands.
The vendor names Shopify, WooCommerce, Magento, Salesforce, HubSpot, Zendesk, Gorgias, Stripe, Square, Mindbody, Meta, TikTok, Google Ads and Canva, and reports more than 400 integrations.
Omnisend is an ecommerce-focused email and SMS tool that is often seen as simpler and cheaper to start, with less depth in customer data than Klaviyo. ActiveCampaign has strong general automation and CRM features for a wide range of businesses, where Klaviyo is built specifically around store data. Brevo bundles email, SMS and CRM at lower entry prices and is less ecommerce-specific than Klaviyo.
Pricing Model
Based on active profiles, per month
Starting Price
$20/mo
Free Options
Free version, Free trial
| Feature | Free | Marketing | Custom | |
|---|---|---|---|---|
| 250 active profiles | , | , | , | |
| 500 emails per month | , | , | , | |
| Mobile app marketing | , | , | , | |
| Reviews for 50 orders per month | , | , | , | |
| 500 active profiles | , | , | ||
| 5,000 emails per month | , | , | ||
| Social marketing and Customer Hub | , | , | ||
| Reviews with no order limit | , | , | , | |
| 150,000+ active profiles or multiple brands | , | , | , | |
| Data warehouse sync | , | , | , | |
| Enterprise security and compliance | , | , | , |
Other
CRM
Finance
Communication
Missing an integration?
API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Email and SMS marketing built for ecommerce.
Behavioral messaging automation across email, push, and SMS.
Email, SMS, and CRM marketing on one affordable platform.
Email marketing, automation, and CRM for growing businesses.
