HubSpot CRM vs Kartra: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.
The Short Answer
HubSpot CRM vs Kartra, in 15 seconds
Choose HubSpot CRM if…
- You want the lower entry price
- You need a genuinely free plan
- You want deeper AI and automation features
- You have strict security & compliance needs
Choose Kartra if…
- You prefer Kartra's approach and ecosystem
Head-to-Head Scorecard
How HubSpot CRM and Kartra score
HubSpot CRM leads on 5 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
HubSpotNo reviewsKartraNo reviews - Even
Review Volume
Number of verified reviews, a proxy for adoption
HubSpot0Kartra0 - HubSpot CRM
Entry Pricing
Lowest published starting price (free plan = lowest)
HubSpot$0/moKartraCustom - HubSpot CRM
Free Access
Availability of a free plan and/or free trial
HubSpotFree plan + trialKartraFree trial - Even
Integrations
Number of listed third-party integrations
HubSpot6Kartra6 - HubSpot CRM
Features
Number of listed product capabilities
HubSpot16Kartra0 - HubSpot CRM
AI Features
Capabilities mentioning AI, automation or ML
HubSpot3Kartra, - HubSpot CRM
Security & Compliance
Number of listed compliance certifications
HubSpot3Kartra2 - Even
Platforms & Deployment
Supported platforms and deployment options
HubSpot4Kartra4
Feature Comparison
HubSpot CRM vs Kartra feature breakdown
Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.
HubSpot CRM
KartraPricing Comparison
HubSpot CRM vs Kartra pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
HubSpot CRM
$0/mo to start- Contact & deal management
- Email tracking
- Forms & live chat
- Simple automation
- Goals
- Stripe payments
- Remove HubSpot branding
- Sequences
- Custom reporting
- Forecasting
- Playbooks
- Custom objects
- Advanced permissions
- Predictive lead scoring
Kartra
Custom to start- funnels and pages
- Analytics and reporting
- Standard support
- email automation
- membership sites
- Dedicated support and onboarding
- Advanced security and controls
- checkout and affiliates
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
HubSpot CRM vs Kartra: strengths and trade-offs
HubSpot CRM
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Stronger AI / automation features
- Public API available
Cons
Kartra
Pros
- Free trial offered
- Compliance: SOC 2, GDPR
- Public API available
Cons
- No free plan
- Pricing is quote-based (less transparent)
Buyer Fit
Who should use HubSpot CRM vs Kartra?
Startups
HubSpot CRM
HubSpot CRM keeps early-stage costs lowest with its entry tier.
Small businesses
HubSpot CRM
HubSpot CRM offers the most accessible pricing for lean teams.
Agencies
HubSpot CRM
HubSpot CRM connects to more tools for multi-client workflows.
Enterprises
HubSpot CRM
HubSpot CRM leads on compliance and breadth for complex needs.
Ecommerce
HubSpot CRM
HubSpot CRM integrates with more of the commerce stack.
SaaS companies
HubSpot CRM
HubSpot CRM is the more developer- and automation-friendly choice.
Integration overlap
Only in HubSpot CRM (6)
Only in Kartra (6)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside HubSpot CRM and Kartra.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs HubSpot CRM and Kartra against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationHubSpot CRM vs Kartra, Frequently Asked Questions
What is the difference between HubSpot CRM and Kartra?
HubSpot CRM and Kartra are both CRM Software solutions. HubSpot CRM is rated 0.0/5 by 0 users, while Kartra is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, HubSpot CRM or Kartra?
Based on user ratings, HubSpot CRM scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, HubSpot CRM or Kartra?
HubSpot CRM is the more affordable option, starting at $0/month.
Does HubSpot CRM or Kartra have a free plan?
HubSpot CRM offers a free plan. Kartra does not have a free tier but does offer a free trial.
Can I switch from HubSpot CRM to Kartra?
Switching between HubSpot CRM and Kartra is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use HubSpot CRM vs Kartra?
HubSpot CRM is best suited for teams that prioritise enterprise features. Kartra works well for teams needing advanced capabilities.
Our Verdict
The bottom line on HubSpot CRM vs Kartra
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
HubSpot CRM
HubSpot CRM has the friendliest entry point for new teams.
Best for Enterprise
HubSpot CRM
HubSpot CRM leads on compliance and feature breadth.
Best Value
HubSpot CRM
HubSpot CRM delivers the lowest cost to get started.
Best AI Features
HubSpot CRM
HubSpot CRM ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.