HubSpot CRM vs Twenty: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
HubSpot CRM vs Twenty, in 15 seconds
Choose HubSpot CRM if…
- You want deeper AI and automation features
- You have strict security & compliance needs
- You need the broader feature set
Choose Twenty if…
- You depend on a broad integration ecosystem
Head-to-Head Scorecard
How HubSpot CRM and Twenty score
HubSpot CRM leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
HubSpotNo reviewsTwentyNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
HubSpot0Twenty0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
HubSpot$0/moTwenty$0/mo - Even
Free Access
Availability of a free plan and/or free trial
HubSpotFree plan + trialTwentyFree plan + trial - Twenty
Integrations
Number of listed third-party integrations
HubSpot6Twenty8 - HubSpot CRM
Features
Number of listed product capabilities
HubSpot16Twenty8 - HubSpot CRM
AI Features
Capabilities mentioning AI, automation or ML
HubSpot3Twenty— - HubSpot CRM
Security & Compliance
Number of listed compliance certifications
HubSpot3Twenty2 - Twenty
Platforms & Deployment
Supported platforms and deployment options
HubSpot4Twenty6
Feature Comparison
HubSpot CRM vs Twenty feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
HubSpot CRM
TwentyPricing Comparison
HubSpot CRM vs Twenty pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
HubSpot CRM
$0/mo to start- Contact & deal management
- Email tracking
- Forms & live chat
- Simple automation
- Goals
- Stripe payments
- Remove HubSpot branding
- Sequences
- Custom reporting
- Forecasting
- Playbooks
- Custom objects
- Advanced permissions
- Predictive lead scoring
Twenty
$0/mo to start- Free AGPL license
- No limits
- Full features
- Data ownership
- Per user, cloud
- Unlimited records
- Custom objects
- Full API access
- Per user
- SAML/OIDC SSO
- Priority support
- Advanced controls
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
HubSpot CRM vs Twenty: strengths and trade-offs
HubSpot CRM
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Stronger AI / automation features
- Public API available
Cons
- Fewer native integrations than the alternative
Twenty
Pros
- Free plan available
- Free trial offered
- Broad integration ecosystem (8)
- Compliance: GDPR, SOC 2
- Public API available
Cons
Buyer Fit
Who should use HubSpot CRM vs Twenty?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Twenty
Twenty connects to more tools for multi-client workflows.
Enterprises
HubSpot CRM
HubSpot CRM leads on compliance and breadth for complex needs.
Ecommerce
Twenty
Twenty integrates with more of the commerce stack.
SaaS companies
HubSpot CRM
HubSpot CRM is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (3)
Only in HubSpot CRM (3)
Only in Twenty (5)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside HubSpot CRM and Twenty.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs HubSpot CRM and Twenty against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationHubSpot CRM vs Twenty — Frequently Asked Questions
What is the difference between HubSpot CRM and Twenty?
HubSpot CRM and Twenty are both CRM Software solutions. HubSpot CRM is rated 0.0/5 by 0 users, while Twenty is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, HubSpot CRM or Twenty?
Based on user ratings, HubSpot CRM scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, HubSpot CRM or Twenty?
HubSpot CRM is the more affordable option, starting at $0/month.
Does HubSpot CRM or Twenty have a free plan?
HubSpot CRM offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from HubSpot CRM to Twenty?
Switching between HubSpot CRM and Twenty is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use HubSpot CRM vs Twenty?
HubSpot CRM is best suited for teams that prioritise enterprise features. Twenty works well for teams looking to start free and scale.
Our Verdict
The bottom line on HubSpot CRM vs Twenty
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
HubSpot CRM
HubSpot CRM leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
HubSpot CRM
HubSpot CRM ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.