HubSpot CRM vs Keap: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
HubSpot CRM vs Keap, in 15 seconds
Choose HubSpot CRM if…
- You want the lower entry price
- You need a genuinely free plan
- You have strict security & compliance needs
Choose Keap if…
- You prefer Keap's approach and ecosystem
Head-to-Head Scorecard
How HubSpot CRM and Keap score
HubSpot CRM leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
HubSpotNo reviewsKeapNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
HubSpot0Keap0 - HubSpot CRM
Entry Pricing
Lowest published starting price (free plan = lowest)
HubSpot$0/moKeap$249/mo - HubSpot CRM
Free Access
Availability of a free plan and/or free trial
HubSpotFree plan + trialKeapFree trial - Even
Integrations
Number of listed third-party integrations
HubSpot6Keap6 - Even
Features
Number of listed product capabilities
HubSpot6Keap6 - Even
AI Features
Capabilities mentioning AI, automation or ML
HubSpot1Keap1 - HubSpot CRM
Security & Compliance
Number of listed compliance certifications
HubSpot3Keap1 - Even
Platforms & Deployment
Supported platforms and deployment options
HubSpot4Keap4
Feature Comparison
HubSpot CRM vs Keap feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
HubSpot CRM
KeapPricing Comparison
HubSpot CRM vs Keap pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
HubSpot CRM
$0/mo to start- Contact & deal management
- Email tracking
- Forms & live chat
- Simple automation
- Goals
- Stripe payments
- Remove HubSpot branding
- Sequences
- Custom reporting
- Forecasting
- Playbooks
- Custom objects
- Advanced permissions
- Predictive lead scoring
Keap
$249/mo to start- CRM & automation
- Email marketing
- Appointments & invoices
- Advanced automation
- Lead scoring
- Marketing analytics
- Complex automation
- E-commerce
- Custom usage-based pricing
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
HubSpot CRM vs Keap: strengths and trade-offs
HubSpot CRM
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Public API available
Cons
Keap
Pros
- Free trial offered
- Compliance: GDPR
- Public API available
Cons
- No free plan
- Higher starting price ($249/mo)
Buyer Fit
Who should use HubSpot CRM vs Keap?
Startups
HubSpot CRM
HubSpot CRM keeps early-stage costs lowest with its entry tier.
Small businesses
HubSpot CRM
HubSpot CRM offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
HubSpot CRM
HubSpot CRM leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Either
Either is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (2)
Only in HubSpot CRM (4)
Only in Keap (4)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside HubSpot CRM and Keap.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs HubSpot CRM and Keap against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationHubSpot CRM vs Keap — Frequently Asked Questions
What is the difference between HubSpot CRM and Keap?
HubSpot CRM and Keap are both CRM Software solutions. HubSpot CRM is rated 0.0/5 by 0 users, while Keap is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, HubSpot CRM or Keap?
Based on user ratings, HubSpot CRM scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, HubSpot CRM or Keap?
HubSpot CRM is the more affordable option, starting at $0/month.
Does HubSpot CRM or Keap have a free plan?
HubSpot CRM offers a free plan. Keap does not have a free tier but does offer a free trial.
Can I switch from HubSpot CRM to Keap?
Switching between HubSpot CRM and Keap is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use HubSpot CRM vs Keap?
HubSpot CRM is best suited for teams that prioritise enterprise features. Keap works well for teams needing advanced capabilities.
Our Verdict
The bottom line on HubSpot CRM vs Keap
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
HubSpot CRM
HubSpot CRM has the friendliest entry point for new teams.
Best for Enterprise
HubSpot CRM
HubSpot CRM leads on compliance and feature breadth.
Best Value
HubSpot CRM
HubSpot CRM delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.