HubSpot CRM vs Insightly: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
HubSpot CRM vs Insightly, in 15 seconds
Choose HubSpot CRM if…
- You want the lower entry price
- You need a genuinely free plan
Choose Insightly if…
- You prefer Insightly's approach and ecosystem
Head-to-Head Scorecard
How HubSpot CRM and Insightly score
HubSpot CRM leads on 2 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
HubSpotNo reviewsInsightlyNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
HubSpot0Insightly0 - HubSpot CRM
Entry Pricing
Lowest published starting price (free plan = lowest)
HubSpot$0/moInsightly$29/mo - HubSpot CRM
Free Access
Availability of a free plan and/or free trial
HubSpotFree plan + trialInsightlyFree trial - Even
Integrations
Number of listed third-party integrations
HubSpot6Insightly6 - Even
Features
Number of listed product capabilities
HubSpot6Insightly6 - Even
AI Features
Capabilities mentioning AI, automation or ML
HubSpot1Insightly1 - Even
Security & Compliance
Number of listed compliance certifications
HubSpot3Insightly3 - Even
Platforms & Deployment
Supported platforms and deployment options
HubSpot4Insightly4
Feature Comparison
HubSpot CRM vs Insightly feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
HubSpot CRM
InsightlyPricing Comparison
HubSpot CRM vs Insightly pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
HubSpot CRM
$0/mo to start- Contact & deal management
- Email tracking
- Forms & live chat
- Simple automation
- Goals
- Stripe payments
- Remove HubSpot branding
- Sequences
- Custom reporting
- Forecasting
- Playbooks
- Custom objects
- Advanced permissions
- Predictive lead scoring
Insightly
$29/mo to start- Lead & opportunity management
- Project management
- Custom reports
- Workflow automation
- Lead assignment rules
- Custom dashboards
- Custom apps & objects
- Advanced permissions
- Deployment controls
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
HubSpot CRM vs Insightly: strengths and trade-offs
HubSpot CRM
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Public API available
Cons
Insightly
Pros
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, HIPAA
- Public API available
Cons
- No free plan
- Higher starting price ($29/mo)
Buyer Fit
Who should use HubSpot CRM vs Insightly?
Startups
HubSpot CRM
HubSpot CRM keeps early-stage costs lowest with its entry tier.
Small businesses
HubSpot CRM
HubSpot CRM offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Either
Either leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Either
Either is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (4)
Only in HubSpot CRM (2)
Only in Insightly (2)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside HubSpot CRM and Insightly.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs HubSpot CRM and Insightly against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationHubSpot CRM vs Insightly — Frequently Asked Questions
What is the difference between HubSpot CRM and Insightly?
HubSpot CRM and Insightly are both CRM Software solutions. HubSpot CRM is rated 0.0/5 by 0 users, while Insightly is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, HubSpot CRM or Insightly?
Based on user ratings, HubSpot CRM scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, HubSpot CRM or Insightly?
HubSpot CRM is the more affordable option, starting at $0/month.
Does HubSpot CRM or Insightly have a free plan?
HubSpot CRM offers a free plan. Insightly does not have a free tier but does offer a free trial.
Can I switch from HubSpot CRM to Insightly?
Switching between HubSpot CRM and Insightly is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use HubSpot CRM vs Insightly?
HubSpot CRM is best suited for teams that prioritise enterprise features. Insightly works well for teams needing advanced capabilities.
Our Verdict
The bottom line on HubSpot CRM vs Insightly
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
HubSpot CRM
HubSpot CRM has the friendliest entry point for new teams.
Best for Enterprise
Either
It's a tie leads on compliance and feature breadth.
Best Value
HubSpot CRM
HubSpot CRM delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.