Close vs HubSpot CRM: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Close vs HubSpot CRM, in 15 seconds
Choose Close if…
- You prefer Close's approach and ecosystem
Choose HubSpot CRM if…
- You want the lower entry price
- You need a genuinely free plan
- You have strict security & compliance needs
Head-to-Head Scorecard
How Close and HubSpot CRM score
HubSpot CRM leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
CloseNo reviewsHubSpotNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Close0HubSpot0 - HubSpot CRM
Entry Pricing
Lowest published starting price (free plan = lowest)
Close$19/moHubSpot$0/mo - HubSpot CRM
Free Access
Availability of a free plan and/or free trial
CloseFree trialHubSpotFree plan + trial - Even
Integrations
Number of listed third-party integrations
Close6HubSpot6 - Even
Features
Number of listed product capabilities
Close6HubSpot6 - Even
AI Features
Capabilities mentioning AI, automation or ML
Close1HubSpot1 - HubSpot CRM
Security & Compliance
Number of listed compliance certifications
Close2HubSpot3 - Even
Platforms & Deployment
Supported platforms and deployment options
Close4HubSpot4
Feature Comparison
Close vs HubSpot CRM feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Close
HubSpot CRMPricing Comparison
Close vs HubSpot CRM pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Close
$19/mo to start- Pipeline & lead management
- Email sync
- Built-in calling
- Workflows
- Call recording
- Bulk email
- Power Dialer
- Email & call sequences
- Advanced reporting
- Predictive Dialer
- Custom roles
- Priority support
HubSpot CRM
$0/mo to start- Contact & deal management
- Email tracking
- Forms & live chat
- Simple automation
- Goals
- Stripe payments
- Remove HubSpot branding
- Sequences
- Custom reporting
- Forecasting
- Playbooks
- Custom objects
- Advanced permissions
- Predictive lead scoring
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Close vs HubSpot CRM: strengths and trade-offs
Close
Pros
- Free trial offered
- Compliance: SOC 2 Type II, GDPR
- Public API available
Cons
- No free plan
- Higher starting price ($19/mo)
HubSpot CRM
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Public API available
Cons
Buyer Fit
Who should use Close vs HubSpot CRM?
Startups
HubSpot CRM
HubSpot CRM keeps early-stage costs lowest with its entry tier.
Small businesses
HubSpot CRM
HubSpot CRM offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
HubSpot CRM
HubSpot CRM leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Either
Either is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (4)
Only in Close (2)
Only in HubSpot CRM (2)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside Close and HubSpot CRM.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Close and HubSpot CRM against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationClose vs HubSpot CRM — Frequently Asked Questions
What is the difference between Close and HubSpot CRM?
Close and HubSpot CRM are both CRM Software solutions. Close is rated 0.0/5 by 0 users, while HubSpot CRM is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Close or HubSpot CRM?
Based on user ratings, Close scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Close or HubSpot CRM?
HubSpot CRM is the more affordable option, starting at $0/month.
Does Close or HubSpot CRM have a free plan?
HubSpot CRM offers a free plan. Close does not have a free tier but does offer a free trial.
Can I switch from Close to HubSpot CRM?
Switching between Close and HubSpot CRM is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Close vs HubSpot CRM?
Close is best suited for teams that prioritise enterprise features. HubSpot CRM works well for teams looking to start free and scale.
Our Verdict
The bottom line on Close vs HubSpot CRM
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
HubSpot CRM
HubSpot CRM has the friendliest entry point for new teams.
Best for Enterprise
HubSpot CRM
HubSpot CRM leads on compliance and feature breadth.
Best Value
HubSpot CRM
HubSpot CRM delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.