Brevo vs HubSpot CRM: Which Marketing Automation Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Brevo vs HubSpot CRM, in 15 seconds
Choose Brevo if…
- You prefer Brevo's approach and ecosystem
Choose HubSpot CRM if…
- You want deeper AI and automation features
- You need the broader feature set
Head-to-Head Scorecard
How Brevo and HubSpot CRM score
HubSpot CRM leads on 2 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
BrevoNo reviewsHubSpotNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Brevo0HubSpot0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Brevo$9/moHubSpot$0/mo - Even
Free Access
Availability of a free plan and/or free trial
BrevoFree plan + trialHubSpotFree plan + trial - Even
Integrations
Number of listed third-party integrations
Brevo6HubSpot6 - HubSpot CRM
Features
Number of listed product capabilities
Brevo6HubSpot16 - HubSpot CRM
AI Features
Capabilities mentioning AI, automation or ML
Brevo1HubSpot3 - Even
Security & Compliance
Number of listed compliance certifications
Brevo3HubSpot3 - Brevo
Platforms & Deployment
Supported platforms and deployment options
Brevo5HubSpot4
Feature Comparison
Brevo vs HubSpot CRM feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Brevo
HubSpot CRMPricing Comparison
Brevo vs HubSpot CRM pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Brevo
$9/mo to start- 300 emails per day
- Unlimited contacts
- Customizable templates
- SMS & WhatsApp campaigns
- From 5,000 emails/month
- No daily sending limit
- Basic reporting
- Email support
- Marketing automation
- A/B testing
- Advanced statistics
- Multi-user access
- Sub-account management
- Advanced integrations
- SSO & enterprise security
- Dedicated support
HubSpot CRM
$0/mo to start- Contact & deal management
- Email tracking
- Forms & live chat
- Simple automation
- Goals
- Stripe payments
- Remove HubSpot branding
- Sequences
- Custom reporting
- Forecasting
- Playbooks
- Custom objects
- Advanced permissions
- Predictive lead scoring
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Brevo vs HubSpot CRM: strengths and trade-offs
Brevo
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Public API available
Cons
- Higher starting price ($9/mo)
HubSpot CRM
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Stronger AI / automation features
- Public API available
Cons
Buyer Fit
Who should use Brevo vs HubSpot CRM?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
HubSpot CRM
HubSpot CRM connects to more tools for multi-client workflows.
Enterprises
HubSpot CRM
HubSpot CRM leads on compliance and breadth for complex needs.
Ecommerce
HubSpot CRM
HubSpot CRM integrates with more of the commerce stack.
SaaS companies
HubSpot CRM
HubSpot CRM is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (1)
Only in Brevo (5)
Only in HubSpot CRM (5)
Keep Exploring
Other alternatives worth considering
Similar marketing automation products buyers compare alongside Brevo and HubSpot CRM.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Brevo and HubSpot CRM against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationBrevo vs HubSpot CRM — Frequently Asked Questions
What is the difference between Brevo and HubSpot CRM?
Brevo and HubSpot CRM are both Marketing Automation solutions. Brevo is rated 0.0/5 by 0 users, while HubSpot CRM is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Brevo or HubSpot CRM?
Based on user ratings, Brevo scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Brevo or HubSpot CRM?
HubSpot CRM is the more affordable option, starting at $0/month.
Does Brevo or HubSpot CRM have a free plan?
Brevo offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Brevo to HubSpot CRM?
Switching between Brevo and HubSpot CRM is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Brevo vs HubSpot CRM?
Brevo is best suited for teams that prioritise enterprise features. HubSpot CRM works well for teams looking to start free and scale.
Our Verdict
The bottom line on Brevo vs HubSpot CRM
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
HubSpot CRM
HubSpot CRM leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
HubSpot CRM
HubSpot CRM ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.