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Apptivo vs HubSpot CRM: Which CRM Software Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.

Rating
Reviews
0
From
$15/mo

in CRM Software

Leads 5/9
Rating
Reviews
0
From
$0/mo

in CRM Software

The Short Answer

Apptivo vs HubSpot CRM, in 15 seconds

Choose Apptivo if…

  • You prefer Apptivo's approach and ecosystem

Choose HubSpot CRM if…

  • You want the lower entry price
  • You need a genuinely free plan
  • You want deeper AI and automation features
  • You have strict security & compliance needs

Head-to-Head Scorecard

How Apptivo and HubSpot CRM score

HubSpot CRM leads on 5 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Apptivo
    No reviews
    HubSpot
    No reviews
  • Review Volume

    Number of verified reviews — a proxy for adoption

    Even
    Apptivo
    0
    HubSpot
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    HubSpot CRM
    Apptivo
    $15/mo
    HubSpot
    $0/mo
  • Free Access

    Availability of a free plan and/or free trial

    HubSpot CRM
    Apptivo
    Free trial
    HubSpot
    Free plan + trial
  • Integrations

    Number of listed third-party integrations

    Even
    Apptivo
    6
    HubSpot
    6
  • Features

    Number of listed product capabilities

    HubSpot CRM
    Apptivo
    6
    HubSpot
    16
  • AI Features

    Capabilities mentioning AI, automation or ML

    HubSpot CRM
    Apptivo
    HubSpot
    3
  • Security & Compliance

    Number of listed compliance certifications

    HubSpot CRM
    Apptivo
    1
    HubSpot
    3
  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Apptivo
    4
    HubSpot
    4

Feature Comparison

Apptivo vs HubSpot CRM feature breakdown

Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.

Apptivo
HubSpot CRM
Overview
User rating
Pricing model
SUBSCRIPTION
FREEMIUM
Starting price
$15/mo
$0/mo
Free version
Free trial
Features
Key capabilities
CRM & lead managementInvoicing & estimatesProject managementHelp deskField serviceWorkflow customization
Contact & company managementVisual deal pipelinesEmail tracking & templatesMeeting schedulingSales automation & sequencesLive chat & chatbots+10
AI features
Sales automation & sequencesWorkflow automationBreeze AI (content & assistant)
Integrations & API
Integrations
Google WorkspaceMicrosoft 365QuickBooksSlackXeroPayPal
GmailOutlookSlackZoomMailchimpSalesforce
Public API
Platforms
Deployment
Cloud
Cloud
Platforms
WebiOSAndroid
WebiOSAndroid
Mobile support
Security & Compliance
Compliance
GDPR
SOC 2 Type IIGDPRISO 27001
Vendor
Company
Verified
Founded
2009
2006
Headquarters
Fremont, California, USA
Cambridge, Massachusetts, USA

Pricing Comparison

Apptivo vs HubSpot CRM pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Apptivo

$15/mo to start
Lite$15/month
  • Leads & contacts
  • Invoicing
  • 18 custom apps
Premium$25/month
  • Marketing & territory management
  • More integrations
  • Reporting
Ultimate$40/month
  • All apps
  • Advanced customization
  • Priority support

HubSpot CRM

$0/mo to start
FreeFree
  • Contact & deal management
  • Email tracking
  • Forms & live chat
Sales Hub Starter$15/month
  • Simple automation
  • Goals
  • Stripe payments
  • Remove HubSpot branding
Sales Hub Professional$100/month
  • Sequences
  • Custom reporting
  • Forecasting
  • Playbooks
Sales Hub Enterprise$150/month
  • Custom objects
  • Advanced permissions
  • Predictive lead scoring

Total cost of ownership factors

Free planApptivo HubSpot
Free trial to evaluateApptivo HubSpot
Transparent published pricingApptivo HubSpot
Public API (build vs. buy add-ons)Apptivo HubSpot

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Apptivo vs HubSpot CRM: strengths and trade-offs

Apptivo

Pros

  • Free trial offered
  • Compliance: GDPR
  • Public API available

Cons

  • No free plan
  • Higher starting price ($15/mo)

HubSpot CRM

Pros

  • Free plan available
  • Free trial offered
  • Lower starting price ($0/mo)
  • Compliance: SOC 2 Type II, GDPR, ISO 27001
  • Stronger AI / automation features
  • Public API available

Cons

    Buyer Fit

    Who should use Apptivo vs HubSpot CRM?

    Startups

    HubSpot CRM

    HubSpot CRM keeps early-stage costs lowest with its entry tier.

    Small businesses

    HubSpot CRM

    HubSpot CRM offers the most accessible pricing for lean teams.

    Agencies

    HubSpot CRM

    HubSpot CRM connects to more tools for multi-client workflows.

    Enterprises

    HubSpot CRM

    HubSpot CRM leads on compliance and breadth for complex needs.

    Ecommerce

    HubSpot CRM

    HubSpot CRM integrates with more of the commerce stack.

    SaaS companies

    HubSpot CRM

    HubSpot CRM is the more developer- and automation-friendly choice.

    Integration overlap

    Shared integrations (1)

    Slack

    Only in Apptivo (5)

    Google WorkspaceMicrosoft 365QuickBooksXeroPayPal

    Only in HubSpot CRM (5)

    GmailOutlookZoomMailchimpSalesforce

    Keep Exploring

    Other alternatives worth considering

    Similar crm software products buyers compare alongside Apptivo and HubSpot CRM.

    Ask SIA which solution fits your business

    SIA, Saaskart's AI buying assistant, weighs Apptivo and HubSpot CRM against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.

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    Apptivo vs HubSpot CRM — Frequently Asked Questions

    What is the difference between Apptivo and HubSpot CRM?

    Apptivo and HubSpot CRM are both CRM Software solutions. Apptivo is rated 0.0/5 by 0 users, while HubSpot CRM is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

    Which is better, Apptivo or HubSpot CRM?

    Based on user ratings, Apptivo scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

    Which is cheaper, Apptivo or HubSpot CRM?

    HubSpot CRM is the more affordable option, starting at $0/month.

    Does Apptivo or HubSpot CRM have a free plan?

    HubSpot CRM offers a free plan. Apptivo does not have a free tier but does offer a free trial.

    Can I switch from Apptivo to HubSpot CRM?

    Switching between Apptivo and HubSpot CRM is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

    Who should use Apptivo vs HubSpot CRM?

    Apptivo is best suited for teams that prioritise enterprise features. HubSpot CRM works well for teams looking to start free and scale.

    Our Verdict

    The bottom line on Apptivo vs HubSpot CRM

    Best Overall

    Either

    It's a tie balances user satisfaction and proven adoption.

    Best for Startups

    HubSpot CRM

    HubSpot CRM has the friendliest entry point for new teams.

    Best for Enterprise

    HubSpot CRM

    HubSpot CRM leads on compliance and feature breadth.

    Best Value

    HubSpot CRM

    HubSpot CRM delivers the lowest cost to get started.

    Best AI Features

    HubSpot CRM

    HubSpot CRM ships more AI and automation.

    Highest Rated

    Either

    Both earn equal user ratings.

    Ready to decide between Apptivo and HubSpot CRM?

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