Brevo vs Klaviyo: Which Marketing Automation Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Brevo vs Klaviyo, in 15 seconds
Choose Brevo if…
- You prefer Brevo's approach and ecosystem
Choose Klaviyo if…
- You want deeper AI and automation features
- You have strict security & compliance needs
- You need the broader feature set
Head-to-Head Scorecard
How Brevo and Klaviyo score
Klaviyo leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
BrevoNo reviewsKlaviyoNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Brevo0Klaviyo0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Brevo$9/moKlaviyo$20/mo - Even
Free Access
Availability of a free plan and/or free trial
BrevoFree plan + trialKlaviyoFree plan + trial - Even
Integrations
Number of listed third-party integrations
Brevo8Klaviyo8 - Klaviyo
Features
Number of listed product capabilities
Brevo11Klaviyo12 - Klaviyo
AI Features
Capabilities mentioning AI, automation or ML
Brevo1Klaviyo2 - Klaviyo
Security & Compliance
Number of listed compliance certifications
Brevo3Klaviyo4 - Brevo
Platforms & Deployment
Supported platforms and deployment options
Brevo4Klaviyo2
Feature Comparison
Brevo vs Klaviyo feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Brevo
KlaviyoPricing Comparison
Brevo vs Klaviyo pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Brevo
$9/mo to start- 300 emails/day
- Unlimited contacts
- Email templates
- SMS & WhatsApp (pay-as-you-go)
- From 5,000 emails/month
- No daily sending limit
- Basic automation
- No Brevo logo (add-on)
- Marketing automation
- A/B testing
- Advanced statistics
- Predictive sending
- Custom email volume
- Advanced security & SSO
- Sub-account management
- Dedicated support
Klaviyo
$20/mo to start- Up to 250 profiles
- 500 email sends/month
- 150 SMS/MMS credits
- Email support (60 days)
- Email campaigns & flows
- Segmentation & personalization
- A/B testing
- Built-in CDP
- Everything in Email
- SMS & MMS marketing
- Unified profiles
- SMS automation flows
- Custom volume
- Advanced deliverability
- Dedicated support
- Custom onboarding
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Brevo vs Klaviyo: strengths and trade-offs
Brevo
Pros
- Free plan available
- Free trial offered
- Lower starting price ($9/mo)
- Compliance: SOC 2 Type II, ISO 27001, GDPR
- Public API available
Cons
Klaviyo
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, CCPA
- Stronger AI / automation features
- Public API available
Cons
- Higher starting price ($20/mo)
Buyer Fit
Who should use Brevo vs Klaviyo?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Klaviyo
Klaviyo connects to more tools for multi-client workflows.
Enterprises
Klaviyo
Klaviyo leads on compliance and breadth for complex needs.
Ecommerce
Klaviyo
Klaviyo integrates with more of the commerce stack.
SaaS companies
Klaviyo
Klaviyo is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (2)
Only in Brevo (6)
Only in Klaviyo (6)
Keep Exploring
Other alternatives worth considering
Similar marketing automation products buyers compare alongside Brevo and Klaviyo.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Brevo and Klaviyo against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationBrevo vs Klaviyo — Frequently Asked Questions
What is the difference between Brevo and Klaviyo?
Brevo and Klaviyo are both Marketing Automation solutions. Brevo is rated 0.0/5 by 0 users, while Klaviyo is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Brevo or Klaviyo?
Based on user ratings, Brevo scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Brevo or Klaviyo?
Brevo is the more affordable option, starting at $9/month.
Does Brevo or Klaviyo have a free plan?
Brevo offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Brevo to Klaviyo?
Switching between Brevo and Klaviyo is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Brevo vs Klaviyo?
Brevo is best suited for teams that prioritise enterprise features. Klaviyo works well for teams looking to start free and scale.
Our Verdict
The bottom line on Brevo vs Klaviyo
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Klaviyo
Klaviyo leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Klaviyo
Klaviyo ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.