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Conversational marketing and AI chat for B2B revenue teams.
Drift is a conversational marketing and sales platform that popularized the idea of engaging website visitors in real time with chat and bots instead of static forms. Built for B2B revenue teams, it uses AI chatbots and live chat to greet visitors, answer questions, qualify leads, and book meetings with sales — turning your website into a real-time sales channel. Its playbooks route high-intent accounts to the right reps, and conversational landing pages and email replace traditional lead-capture flows.
Drift focuses on the buyer journey for account-based and demand-generation teams: AI-powered chat engages target accounts, intel shows which companies are on your site, and integrations with CRMs and marketing tools connect conversations to pipeline. In 2024 Drift was acquired by Salesloft and folded into its sales-engagement platform, so evaluating Drift in 2026 generally means evaluating Salesloft's conversational module. It is an enterprise-focused, high-touch product without public self-serve pricing.
Drift suits mid-market and enterprise B2B marketing and sales teams running account-based marketing and demand generation who want to convert website traffic into pipeline through conversation. Pricing is quote-based and enterprise-level (Premium, Advanced, and Enterprise tiers via annual contracts), so cost reflects a high-touch, sales-led platform rather than a self-serve chat tool.
Pricing Model
Quote-based (enterprise), per month
Starting Price
$2,500/mo
Free Options
None
From ~$2,500/month (annual). Custom chatbots, live chat, meetings, and intel.
~$4,500–6,000/month (custom). More automation and account features.
From ~$8,000+/month (custom). Full platform for large revenue teams.
| Feature | Premium Popular | Advanced | Enterprise |
|---|---|---|---|
| Custom AI chatbots | — | — | |
| Live chat | — | — | |
| Conversational landing pages | — | — | |
| Meeting booking | — | — | |
| Real-time notifications | — | — | |
| Intel | — | — | |
| Everything in Premium | — | — | |
| Advanced automation | — | — | |
| Account-based playbooks | — | — | |
| More integrations | — | — | |
| Custom routing | — | — | |
| Advanced security & SSO | — | — | |
| Custom integrations | — | — | |
| Dedicated support | — | — | |
| Salesloft platform bundle | — | — | |
| Custom SLAs | — | — |
Other
CRM
Marketing
Communication
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Live chat and AI chatbots for small businesses and ecommerce.
Affordable all-in-one customer messaging and live chat.
Free CRM that scales with your business.
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