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Simple pipeline-centric CRM for small teams
Bigin by Zoho CRM is a lightweight, pipeline-centric CRM built specifically for small businesses and startups that find full CRMs too complex. It focuses on the essentials - contacts, deals, and pipelines - with an approachable interface that lets small teams get organized and start managing sales in minutes rather than through lengthy setup.
Despite its simplicity, Bigin includes practical features: multiple customizable pipelines, built-in telephony and email, workflow automation, web forms, a mobile-first experience, and Team Pipelines that extend beyond sales to onboarding, delivery, and other repeatable processes. It connects to the wider Zoho ecosystem and popular tools, so businesses can grow into more capability without switching products.
Bigin uses transparent per-user pricing with no seat minimums: a free plan, Express at 7 dollars, Premier at 12 dollars, and a higher tier around 18 dollars per user per month on annual billing, each with a 15-day trial and money-back guarantee. Aimed at companies with 50 or fewer employees, it competes with Pipedrive, HubSpot free CRM, and Freshsales as one of the most affordable, easy-to-adopt CRMs for small sales teams.
Pricing Model
Freemium
Starting Price
$0/mo
Free Options
Free version, Free trial
| Feature | Free | Express Popular | Premier | Elite |
|---|---|---|---|---|
| Single pipeline | — | — | — | |
| Contacts and deals | — | — | — | |
| Mobile apps | — | — | — | |
| Up to 500 records | — | — | — | |
| Per user, annual | — | |||
| Multiple pipelines | — | — | — | |
| Workflow automation | — | — | — | |
| Email and telephony | — | — | — | |
| Team pipelines | — | — | — | |
| Advanced automation | — | — | — | |
| Integrations | — | — | — | |
| Higher limits | — | — | — | |
| Advanced features | — | — | — | |
| Priority support | — | — | — |
Other
CRM
Marketing
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
The sales-focused CRM built to grow your pipeline.
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