Hotjar vs Umami: Which Conversion Optimization Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Hotjar vs Umami, in 15 seconds
Choose Hotjar if…
- You have strict security & compliance needs
Choose Umami if…
- You depend on a broad integration ecosystem
- You need the broader feature set
Head-to-Head Scorecard
How Hotjar and Umami score
Umami leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
HotjarNo reviewsUmamiNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Hotjar0Umami0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Hotjar$32/moUmami$0/mo - Even
Free Access
Availability of a free plan and/or free trial
HotjarFree plan + trialUmamiFree plan + trial - Umami
Integrations
Number of listed third-party integrations
Hotjar8Umami10 - Umami
Features
Number of listed product capabilities
Hotjar11Umami12 - Even
AI Features
Capabilities mentioning AI, automation or ML
Hotjar—Umami— - Hotjar
Security & Compliance
Number of listed compliance certifications
Hotjar4Umami3 - Umami
Platforms & Deployment
Supported platforms and deployment options
Hotjar2Umami5
Feature Comparison
Hotjar vs Umami feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Hotjar
UmamiPricing Comparison
Hotjar vs Umami pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Hotjar
$32/mo to start- Heatmaps
- Session recordings (limited)
- 3 surveys (Ask)
- Automatic data capture
- More daily sessions
- Unlimited heatmaps
- Filters
- Highlights
- Higher session volume
- Advanced filters
- Funnels
- Frustration signals
- Highest session volume
- Custom filtering
- SSO (higher tiers)
- Priority support
Umami
$0/mo to start- Cookie-free analytics
- ~100k events/month (cloud)
- Real-time stats
- Custom events
- ~1M events/month
- More websites
- Longer retention
- Overage billed per event
- Unlimited websites
- Unlimited team members
- Higher limits
- Priority support
- Custom volume
- Advanced controls
- Dedicated support
- SLA
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Hotjar vs Umami: strengths and trade-offs
Hotjar
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, ISO 27001, GDPR
- Public API available
Cons
- Higher starting price ($32/mo)
- Fewer native integrations than the alternative
Umami
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Broad integration ecosystem (10)
- Compliance: GDPR, CCPA, PECR
- Public API available
Cons
Buyer Fit
Who should use Hotjar vs Umami?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Umami
Umami connects to more tools for multi-client workflows.
Enterprises
Hotjar
Hotjar leads on compliance and breadth for complex needs.
Ecommerce
Umami
Umami integrates with more of the commerce stack.
SaaS companies
Umami
Umami is the more developer- and automation-friendly choice.
Integration overlap
Only in Hotjar (8)
Only in Umami (10)
Keep Exploring
Other alternatives worth considering
Similar conversion optimization products buyers compare alongside Hotjar and Umami.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Hotjar and Umami against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationHotjar vs Umami — Frequently Asked Questions
What is the difference between Hotjar and Umami?
Hotjar and Umami are both Conversion Optimization solutions. Hotjar is rated 0.0/5 by 0 users, while Umami is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Hotjar or Umami?
Based on user ratings, Hotjar scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Hotjar or Umami?
Umami is the more affordable option, starting at $0/month.
Does Hotjar or Umami have a free plan?
Hotjar offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Hotjar to Umami?
Switching between Hotjar and Umami is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Hotjar vs Umami?
Hotjar is best suited for teams that prioritise enterprise features. Umami works well for teams looking to start free and scale.
Our Verdict
The bottom line on Hotjar vs Umami
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Hotjar
Hotjar leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.