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Open-source, privacy-focused web analytics you control.
Matomo is an open-source web analytics platform positioned as a privacy-respecting, fully-owned alternative to Google Analytics. Its core promise is data ownership and privacy: you get complete website analytics — visitors, pageviews, sources, goals, ecommerce, and more — while keeping 100% ownership of your data (especially when self-hosted), with no data sampling and the ability to run cookieless, GDPR-compliant tracking that often avoids consent banners. This makes it popular with organizations, governments, and privacy-conscious businesses that cannot or do not want to send data to third parties.
Unlike lightweight privacy tools, Matomo is a full-featured analytics suite: heatmaps, session recordings, funnels, A/B testing, form analytics, and more (some as premium features/plugins), plus a familiar dashboard for those migrating from Google Analytics. It comes in two flavors: a paid Matomo Cloud (hosted, priced by "hits") and a free, self-hosted On-Premise edition (open-source, unlimited hits/users, you run the server). This flexibility — depth of features, privacy, and self-hosting — is what sets it apart from simpler alternatives.
Matomo suits businesses, governments, and organizations that want comprehensive web analytics with full data ownership and strong privacy compliance, whether self-hosted for free or as a managed cloud service. Pricing runs from a free self-hosted edition to Matomo Cloud (from ~$23/month by hits), with premium features as add-ons, so cost depends on hosting choice and traffic.
Pricing Model
Cloud (by hits) or free self-hosted
Starting Price
$23/mo
Free Options
Free version, Free trial
Free, open-source — unlimited hits and users on your own server.
~$23/month for 50,000 hits/month — managed hosting.
Scales by hits: ~$49 (100K), ~$99 (250K), ~$189 (500K), ~$389 (1M).
Custom pricing for high traffic, security, and support.
| Feature | Self-Hosted (On-Premise) Popular | Cloud Starter | Cloud (scaling) | Enterprise |
|---|---|---|---|---|
| Free & self-hosted | — | — | — | |
| Unlimited hits & users | — | — | — | |
| 100% data ownership | — | — | — | |
| Full core analytics | — | — | — | |
| Premium plugins (paid add-ons) | — | — | — | |
| 50,000 hits/month | — | — | — | |
| Fully managed | — | — | — | |
| Cookieless tracking | — | — | — | |
| Automatic upgrades | — | — | — | |
| Support | — | — | — | |
| Priced by hits | — | — | — | |
| Heatmaps & recordings | — | — | — | |
| Funnels & A/B testing | — | — | — | |
| More traffic tiers | — | — | — | |
| Premium features included | — | — | — | |
| Custom hit volume | — | — | — | |
| SSO & advanced security | — | — | — | |
| Priority support | — | — | — | |
| SLA | — | — | — | |
| Custom terms | — | — | — |
Other
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Simple, privacy-friendly web analytics — no cookies.
Simple, privacy-first website analytics.
Product analytics to understand and improve user behavior.
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