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Product analytics to understand and improve user behavior.
Mixpanel is a product analytics platform that helps teams understand how people actually use their product, event by event. Instead of just pageviews, Mixpanel tracks the actions users take — signed up, created a project, invited a teammate, upgraded — and turns them into answers: where users drop off in a funnel, which features drive retention, how cohorts behave over time, and what separates power users from churners.
It is built for self-serve exploration: product managers, growth teams, and analysts build funnels, retention curves, and segmentation reports without SQL, then dig into the "why" behind the numbers. Mixpanel adds session replay, experiment reporting, feature flags (via add-ons), warehouse connectors, and dashboards, making it a central tool for product-led and data-informed teams. Its pricing moved to an events-based model with a generous free tier, so lightweight use can be free.
Mixpanel suits product, growth, and analytics teams that want behavioral insight beyond traditional web analytics. Very high event volumes and advanced governance move you to paid Growth usage and Enterprise, so cost scales with how much your product is used and tracked.
Pricing Model
Events-based, per month
Starting Price
$0/mo
Free Options
Free version, Free trial
Up to 1M events/month, unlimited seats — a genuinely useful free tier.
Starts free at 1M events, then usage-based (~$0.28 per 1,000 events).
Custom pricing for high volume, governance, and support.
| Feature | Free | Growth Popular | Enterprise |
|---|---|---|---|
| 1M events/month | — | — | |
| Unlimited seats | — | — | |
| Core reports | — | — | |
| 10K session replays/month | — | — | |
| No credit card required | — | — | |
| Everything in Free | — | — | |
| Usage-based beyond 1M events | — | — | |
| Unlimited saved reports | — | — | |
| 20K free session replays | — | — | |
| Group analytics | — | — | |
| High/unlimited event volume | — | — | |
| Data governance | — | — | |
| Advanced security & SSO | — | — | |
| Custom SLAs | — | — | |
| Dedicated support | — | — |
Other
CRM
Communication
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Open-source product analytics, replays, flags, and more.
Customer data platform — collect once, send everywhere.
See how users behave — heatmaps, recordings, surveys, and feedback.
Quick comparisons
