Umami

Umami is an open-source, privacy-friendly web analytics platform — a lightweight, simple alternative to Google Analytics that you can self-host for free or use as a managed cloud service. It gives you the essential metrics (visitors, page views, referrers, countries, devices, events, and more) in a clean, fast dashboard, without collecting personal data or using cookies, so it is GDPR-friendly and does not require a cookie-consent banner. Its combination of open source, privacy, and simplicity has made it a popular choice for developers, indie makers, and privacy-conscious teams tired of heavy, invasive analytics.

The platform focuses on doing the basics well and respectfully. A single lightweight tracking script reports real-time and historical stats; you can track custom events and goals; and you can manage multiple websites and share reports. Because it is cookie-free and does not store personal information, Umami sidesteps much of the privacy and consent overhead of traditional analytics. It is MIT-licensed and self-hostable (run it on your own infrastructure at no software cost), while Umami Cloud offers a hosted option with generous event allowances. Its lean, transparent approach is the whole appeal — clear numbers without the bloat or surveillance.

Umami serves developers, indie makers, and privacy-conscious teams wanting simple, ethical web analytics. It is free and open source (MIT) to self-host. Umami Cloud offers a Hobby plan ($0, around 100,000 events/month, limited sites), a Pro plan around $20/month (roughly 1 million events/month, more sites, longer retention, with overage billed per event), a Business plan around $200/month (unlimited websites and team members), and custom Enterprise, with a 14-day trial on paid plans. It competes with Google Analytics, Plausible, Matomo, and Fathom, differentiating on being free, open source, and self-hostable.