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See how users behave — heatmaps, recordings, surveys, and feedback.
Hotjar is a behavior analytics and feedback tool that answers the question traditional analytics cannot: not just what users did, but how and why. Where a metrics tool tells you a page has a high bounce rate, Hotjar shows you the heatmaps of where people clicked and scrolled, session recordings of real visits, and survey responses explaining their intent — turning numbers into understanding.
Hotjar is organized into products you can buy separately or together: Observe (heatmaps and session recordings), Ask (on-site surveys and feedback widgets), and Engage (recruiting and running user interviews). Together they give product, UX, marketing, and CRO teams a rounded view of user experience without a data-analyst setup. It is deliberately easy to install and use, which made it popular with smaller teams and marketers, not just researchers.
Hotjar suits teams optimizing conversion and user experience who want qualitative insight alongside quantitative data. Each product has a free tier and paid Plus, Business, and Scale plans, with pricing based on the volume of sessions or responses you capture.
Pricing Model
By sessions/responses, per month
Starting Price
$32/mo
Free Options
Free version, Free trial
Free tier across products (e.g. Observe: 35 sessions/day).
~$32/month (annual). Entry paid Observe tier for small sites.
~$80/month (annual). Higher volume and advanced filtering.
~$171/month (annual). For high-traffic sites and teams.
| Feature | Basic | Plus (Observe) | Business (Observe) Popular | Scale (Observe) |
|---|---|---|---|---|
| Heatmaps | — | — | — | |
| Session recordings (limited) | — | — | — | |
| 3 surveys (Ask) | — | — | — | |
| Automatic data capture | — | — | — | |
| No credit card required | — | — | — | |
| More daily sessions | — | — | — | |
| Unlimited heatmaps | — | — | — | |
| Filters | — | — | — | |
| Highlights | — | — | — | |
| Ask Plus from ~$48/mo | — | — | — | |
| Higher session volume | — | — | — | |
| Advanced filters | — | — | — | |
| Funnels | — | — | — | |
| Frustration signals | — | — | — | |
| Integrations (GA, Slack, etc.) | — | — | — | |
| Highest session volume | — | — | — | |
| Custom filtering | — | — | — | |
| SSO (higher tiers) | — | — | — | |
| Priority support | — | — | — | |
| Ask & Engage add-ons available | — | — | — |
Other
CRM
DevOps
Communication
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Product analytics to understand and improve user behavior.
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