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Matomo vs Maze: Which Marketing Analytics Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.

Leads 2/9
Rating
Reviews
0
From
$23/mo

in Marketing Analytics

Rating
Reviews
0
From
$0/mo

in Product Analytics

The Short Answer

Matomo vs Maze, in 15 seconds

Choose Matomo if…

  • You have strict security & compliance needs
  • You need the broader feature set

Choose Maze if…

  • You want deeper AI and automation features

Head-to-Head Scorecard

How Matomo and Maze score

Matomo leads on 2 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Matomo
    No reviews
    Maze
    No reviews
  • Review Volume

    Number of verified reviews — a proxy for adoption

    Even
    Matomo
    0
    Maze
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Even
    Matomo
    $23/mo
    Maze
    $0/mo
  • Free Access

    Availability of a free plan and/or free trial

    Even
    Matomo
    Free plan + trial
    Maze
    Free plan + trial
  • Integrations

    Number of listed third-party integrations

    Even
    Matomo
    8
    Maze
    8
  • Features

    Number of listed product capabilities

    Matomo
    Matomo
    11
    Maze
    8
  • AI Features

    Capabilities mentioning AI, automation or ML

    Maze
    Matomo
    Maze
    1
  • Security & Compliance

    Number of listed compliance certifications

    Matomo
    Matomo
    3
    Maze
    2
  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Matomo
    3
    Maze
    3

Feature Comparison

Matomo vs Maze feature breakdown

Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.

Matomo
Maze
Overview
User rating
Pricing model
Cloud (by hits) or free self-hosted
Freemium
Starting price
$23/mo
$0/mo
Free version
Free trial
Features
Key capabilities
Web analytics100% data ownershipCookieless & GDPR-compliant trackingHeatmaps & session recordingsFunnels & goalsA/B testing+5
Unmoderated user testingPrototype testingSurveysCard sortingTree testingUsability metrics+2
AI features
AI study analysis
Integrations & API
Integrations
WordPressGoogle Search ConsoleCloudflareDrupalMagentoJoomla+2
FigmaAdobe XDSlackSketchZapierNotion+2
Public API
Platforms
Deployment
CloudSelf-Hosted
CloudSaaS
Platforms
Web
Web
Mobile support
Security & Compliance
Compliance
GDPRCCPAHIPAA
GDPRSOC 2
Vendor
Company
Verified
Founded
2007
Headquarters
Wellington, New Zealand

Pricing Comparison

Matomo vs Maze pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Matomo

$23/mo to start
Self-Hosted (On-Premise)Free
  • Free & self-hosted
  • Unlimited hits & users
  • 100% data ownership
  • Full core analytics
Cloud Starter$23/month
  • 50,000 hits/month
  • Fully managed
  • Cookieless tracking
  • Automatic upgrades
Cloud (scaling)$49/month
  • Priced by hits
  • Heatmaps & recordings
  • Funnels & A/B testing
  • More traffic tiers
EnterpriseCustom
  • Custom hit volume
  • SSO & advanced security
  • Priority support
  • SLA

Maze

$0/mo to start
FreeFree
  • 1 study per month
  • 5 seats
  • Basic study types
  • Automated metrics
Starter$99/month
  • About 75 dollars annual
  • Up to 3 seats
  • 100 testers per month
  • Figma and XD integration
Team$249/month
  • 3 seats plus add-ons
  • Higher response limits
  • Collaboration features
  • Advanced analytics
Enterprise
  • Custom pricing
  • AI and panel add-ons
  • SSO
  • Dedicated support

Total cost of ownership factors

Free planMatomo Maze
Free trial to evaluateMatomo Maze
Transparent published pricingMatomo Maze
Public API (build vs. buy add-ons)Matomo Maze

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Matomo vs Maze: strengths and trade-offs

Matomo

Pros

  • Free plan available
  • Free trial offered
  • Compliance: GDPR, CCPA, HIPAA
  • Public API available

Cons

  • Higher starting price ($23/mo)

Maze

Pros

  • Free plan available
  • Free trial offered
  • Lower starting price ($0/mo)
  • Compliance: GDPR, SOC 2
  • Stronger AI / automation features
  • Public API available

Cons

    Buyer Fit

    Who should use Matomo vs Maze?

    Startups

    Either

    Either keeps early-stage costs lowest with its entry tier.

    Small businesses

    Either

    Either offers the most accessible pricing for lean teams.

    Agencies

    Matomo

    Matomo connects to more tools for multi-client workflows.

    Enterprises

    Matomo

    Matomo leads on compliance and breadth for complex needs.

    Ecommerce

    Maze

    Maze integrates with more of the commerce stack.

    SaaS companies

    Maze

    Maze is the more developer- and automation-friendly choice.

    Integration overlap

    Shared integrations (1)

    Zapier

    Only in Matomo (7)

    WordPressGoogle Search ConsoleCloudflareDrupalMagentoJoomlaLooker Studio

    Only in Maze (7)

    FigmaAdobe XDSlackSketchNotionMarvelWebhooks

    Keep Exploring

    Other alternatives worth considering

    Similar marketing analytics products buyers compare alongside Matomo and Maze.

    Ask SIA which solution fits your business

    SIA, Saaskart's AI buying assistant, weighs Matomo and Maze against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.

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    Matomo vs Maze — Frequently Asked Questions

    What is the difference between Matomo and Maze?

    Matomo and Maze are both Marketing Analytics solutions. Matomo is rated 0.0/5 by 0 users, while Maze is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

    Which is better, Matomo or Maze?

    Based on user ratings, Matomo scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

    Which is cheaper, Matomo or Maze?

    Maze is the more affordable option, starting at $0/month.

    Does Matomo or Maze have a free plan?

    Matomo offers a free plan. does not have a free tier but does offer a free trial.

    Can I switch from Matomo to Maze?

    Switching between Matomo and Maze is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

    Who should use Matomo vs Maze?

    Matomo is best suited for teams that prioritise enterprise features. Maze works well for teams looking to start free and scale.

    Our Verdict

    The bottom line on Matomo vs Maze

    Best Overall

    Either

    It's a tie balances user satisfaction and proven adoption.

    Best for Startups

    Either

    It's a tie has the friendliest entry point for new teams.

    Best for Enterprise

    Matomo

    Matomo leads on compliance and feature breadth.

    Best Value

    Either

    It's a tie delivers the lowest cost to get started.

    Best AI Features

    Maze

    Maze ships more AI and automation.

    Highest Rated

    Either

    Both earn equal user ratings.

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