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Free web and app analytics from Google with enterprise tier
Updated
Google Analytics is a web and app analytics service from Google that measures traffic, user behavior and conversions so businesses can understand their customers. A free version serves businesses of every size, and an enterprise offering integrates advertising and analytics on a single platform.
Google Analytics is used by marketers, SEO specialists, product teams and small business owners to see how visitors find and use their sites and apps. Enterprises use the paid tier to connect analytics with advertising.
Google Analytics is free for most businesses, according to Google. Enterprises can use a paid offering, Analytics 360, whose pricing is not published on the product page and requires contacting Google or a reseller.
Alternatives to Google Analytics include Adobe Analytics, Matomo, Plausible, Mixpanel and Fathom. Matomo and Plausible emphasize privacy and can be self-hosted or hosted, Mixpanel focuses on product analytics, and Adobe Analytics targets large enterprises.
Pricing Model
FREEMIUM
Starting Price
Contact vendor
Free Options
Free version
| Feature | Standard | Analytics 360 |
|---|---|---|
| Free for businesses of every size | , | |
| Website and app measurement | , | |
| Enterprise offering | , | |
| Pricing on request | , |
Other
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Product analytics to understand and improve user behavior.
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