Matomo vs Umami: Which Marketing Analytics Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Matomo vs Umami, in 15 seconds
Choose Matomo if…
- You prefer Matomo's approach and ecosystem
Choose Umami if…
- You depend on a broad integration ecosystem
- You need the broader feature set
Head-to-Head Scorecard
How Matomo and Umami score
Umami leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
MatomoNo reviewsUmamiNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Matomo0Umami0 - Even
Entry Pricing
Lowest published starting price (free plan = lowest)
Matomo$23/moUmami$0/mo - Even
Free Access
Availability of a free plan and/or free trial
MatomoFree plan + trialUmamiFree plan + trial - Umami
Integrations
Number of listed third-party integrations
Matomo8Umami10 - Umami
Features
Number of listed product capabilities
Matomo11Umami12 - Even
AI Features
Capabilities mentioning AI, automation or ML
Matomo—Umami— - Even
Security & Compliance
Number of listed compliance certifications
Matomo3Umami3 - Umami
Platforms & Deployment
Supported platforms and deployment options
Matomo3Umami5
Feature Comparison
Matomo vs Umami feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Matomo
UmamiPricing Comparison
Matomo vs Umami pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Matomo
$23/mo to start- Free & self-hosted
- Unlimited hits & users
- 100% data ownership
- Full core analytics
- 50,000 hits/month
- Fully managed
- Cookieless tracking
- Automatic upgrades
- Priced by hits
- Heatmaps & recordings
- Funnels & A/B testing
- More traffic tiers
- Custom hit volume
- SSO & advanced security
- Priority support
- SLA
Umami
$0/mo to start- Cookie-free analytics
- ~100k events/month (cloud)
- Real-time stats
- Custom events
- ~1M events/month
- More websites
- Longer retention
- Overage billed per event
- Unlimited websites
- Unlimited team members
- Higher limits
- Priority support
- Custom volume
- Advanced controls
- Dedicated support
- SLA
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Matomo vs Umami: strengths and trade-offs
Matomo
Pros
- Free plan available
- Free trial offered
- Compliance: GDPR, CCPA, HIPAA
- Public API available
Cons
- Higher starting price ($23/mo)
- Fewer native integrations than the alternative
Umami
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Broad integration ecosystem (10)
- Compliance: GDPR, CCPA, PECR
- Public API available
Cons
Buyer Fit
Who should use Matomo vs Umami?
Startups
Either
Either keeps early-stage costs lowest with its entry tier.
Small businesses
Either
Either offers the most accessible pricing for lean teams.
Agencies
Umami
Umami connects to more tools for multi-client workflows.
Enterprises
Umami
Umami leads on compliance and breadth for complex needs.
Ecommerce
Umami
Umami integrates with more of the commerce stack.
SaaS companies
Umami
Umami is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (1)
Only in Matomo (7)
Only in Umami (9)
Keep Exploring
Other alternatives worth considering
Similar marketing analytics products buyers compare alongside Matomo and Umami.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Matomo and Umami against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationMatomo vs Umami — Frequently Asked Questions
What is the difference between Matomo and Umami?
Matomo and Umami are both Marketing Analytics solutions. Matomo is rated 0.0/5 by 0 users, while Umami is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Matomo or Umami?
Based on user ratings, Matomo scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Matomo or Umami?
Umami is the more affordable option, starting at $0/month.
Does Matomo or Umami have a free plan?
Matomo offers a free plan. does not have a free tier but does offer a free trial.
Can I switch from Matomo to Umami?
Switching between Matomo and Umami is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Matomo vs Umami?
Matomo is best suited for teams that prioritise enterprise features. Umami works well for teams looking to start free and scale.
Our Verdict
The bottom line on Matomo vs Umami
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Either
It's a tie has the friendliest entry point for new teams.
Best for Enterprise
Umami
Umami leads on compliance and feature breadth.
Best Value
Either
It's a tie delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.