ActiveCampaign vs Loops: Which Marketing Automation Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
ActiveCampaign vs Loops, in 15 seconds
Choose ActiveCampaign if…
- You depend on a broad integration ecosystem
- You want deeper AI and automation features
- You have strict security & compliance needs
- You need the broader feature set
Choose Loops if…
- You want the lower entry price
- You need a genuinely free plan
Head-to-Head Scorecard
How ActiveCampaign and Loops score
ActiveCampaign leads on 5 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
ActiveCampaignNo reviewsLoopsNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
ActiveCampaign0Loops0 - Loops
Entry Pricing
Lowest published starting price (free plan = lowest)
ActiveCampaign$15/moLoops$49/mo - Loops
Free Access
Availability of a free plan and/or free trial
ActiveCampaignFree trialLoopsFree plan + trial - ActiveCampaign
Integrations
Number of listed third-party integrations
ActiveCampaign8Loops6 - ActiveCampaign
Features
Number of listed product capabilities
ActiveCampaign11Loops6 - ActiveCampaign
AI Features
Capabilities mentioning AI, automation or ML
ActiveCampaign2Loops1 - ActiveCampaign
Security & Compliance
Number of listed compliance certifications
ActiveCampaign3Loops2 - ActiveCampaign
Platforms & Deployment
Supported platforms and deployment options
ActiveCampaign4Loops3
Feature Comparison
ActiveCampaign vs Loops feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
ActiveCampaign
LoopsPricing Comparison
ActiveCampaign vs Loops pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
ActiveCampaign
$15/mo to start- Email marketing
- Basic automations
- Segmentation
- 1 user
- Everything in Starter
- Landing pages
- Automation map
- Basic CRM
- Everything in Plus
- Predictive sending
- Advanced reporting
- Unlimited automation
- Custom reporting
- Advanced security
- Dedicated support
- Unlimited email design testing
Loops
$49/mo to start- Up to set contacts
- Campaigns & loops
- Transactional email
- Loops branding
- More contacts & emails
- Remove branding
- API access
- Email support
- High volume
- Dedicated IP options
- Priority support
- Advanced features
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
ActiveCampaign vs Loops: strengths and trade-offs
ActiveCampaign
Pros
- Free trial offered
- Lower starting price ($15/mo)
- Broad integration ecosystem (8)
- Compliance: SOC 2 Type II, GDPR, HIPAA
- Stronger AI / automation features
- Public API available
Cons
- No free plan
Loops
Pros
- Free plan available
- Free trial offered
- Compliance: SOC 2 Type II, GDPR
- Public API available
Cons
- Higher starting price ($49/mo)
- Fewer native integrations than the alternative
Buyer Fit
Who should use ActiveCampaign vs Loops?
Startups
Loops
Loops keeps early-stage costs lowest with its entry tier.
Small businesses
Loops
Loops offers the most accessible pricing for lean teams.
Agencies
ActiveCampaign
ActiveCampaign connects to more tools for multi-client workflows.
Enterprises
ActiveCampaign
ActiveCampaign leads on compliance and breadth for complex needs.
Ecommerce
ActiveCampaign
ActiveCampaign integrates with more of the commerce stack.
SaaS companies
ActiveCampaign
ActiveCampaign is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (2)
Only in ActiveCampaign (6)
Only in Loops (4)
Keep Exploring
Other alternatives worth considering
Similar marketing automation products buyers compare alongside ActiveCampaign and Loops.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs ActiveCampaign and Loops against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationActiveCampaign vs Loops — Frequently Asked Questions
What is the difference between ActiveCampaign and Loops?
ActiveCampaign and Loops are both Marketing Automation solutions. ActiveCampaign is rated 0.0/5 by 0 users, while Loops is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, ActiveCampaign or Loops?
Based on user ratings, ActiveCampaign scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, ActiveCampaign or Loops?
ActiveCampaign is the more affordable option, starting at $15/month.
Does ActiveCampaign or Loops have a free plan?
Loops offers a free plan. ActiveCampaign does not have a free tier but does offer a free trial.
Can I switch from ActiveCampaign to Loops?
Switching between ActiveCampaign and Loops is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use ActiveCampaign vs Loops?
ActiveCampaign is best suited for teams that prioritise enterprise features. Loops works well for teams looking to start free and scale.
Our Verdict
The bottom line on ActiveCampaign vs Loops
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Loops
Loops has the friendliest entry point for new teams.
Best for Enterprise
ActiveCampaign
ActiveCampaign leads on compliance and feature breadth.
Best Value
Loops
Loops delivers the lowest cost to get started.
Best AI Features
ActiveCampaign
ActiveCampaign ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.