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Email platform for SaaS companies
Updated
Loops is an email sending platform for SaaS companies that handles marketing, product and transactional email from a single contact record. It is designed for teams that want email driven by product data.
Developers send events and contact properties from the product through the API or SDK, or sync them from tools like Stripe and Segment. Marketers use that data to build segments and workflows, and the same contact record powers newsletters, onboarding sequences and transactional messages.
The vendor lists Framer, Linear, Perplexity, Sanity, Clerk and Reuters among customers. It fits SaaS and developer-led teams, and the vendor says all features are available on every plan.
Loops prices by subscribed contacts, not sends, and team seats are free. The Free plan costs $0 and allows up to 1,000 subscribed contacts and 4,000 sends per rolling 30 days, with a Loops footer. Growth is $49 per month for up to 5,000 subscribed contacts with unlimited sends and no branding. Enterprise is custom and starts at 1.5 million or more subscribed contacts.
The vendor names Webhooks, Supabase, Clerk, Zapier, Framer, Make, Segment, Webflow, PostHog, Auth0 and Stripe.
Mailchimp is a general marketing email platform for all kinds of businesses, with a broader feature set that is less product-data driven. Klaviyo is built for ecommerce and store data, while Loops is built for SaaS product events. Brevo bundles email, SMS and CRM at low entry prices for general marketers.
Pricing Model
FREEMIUM
Starting Price
$49/mo
Free Options
Free version, Free trial
| Feature | Free | Growth | Enterprise |
|---|---|---|---|
| 1,000 subscribed contacts | , | , | |
| 4,000 sends per 30 days | , | , | |
| Loops footer included | , | , | |
| Up to 5,000 subscribed contacts | , | , | |
| Unlimited sends | , | , | |
| No Loops branding | , | , | |
| 1.5 million+ subscribed contacts | , | , | |
| Priority support | , | , | |
| Migration help | , | , |
Other
Finance
Analytics
Authentication
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API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
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