Attio vs Insightly: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Attio vs Insightly, in 15 seconds
Choose Attio if…
- You want the lower entry price
- You need a genuinely free plan
- You depend on a broad integration ecosystem
- You want deeper AI and automation features
Choose Insightly if…
- You prefer Insightly's approach and ecosystem
Head-to-Head Scorecard
How Attio and Insightly score
Attio leads on 6 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
AttioNo reviewsInsightlyNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Attio0Insightly0 - Attio
Entry Pricing
Lowest published starting price (free plan = lowest)
Attio$0/moInsightly$29/mo - Attio
Free Access
Availability of a free plan and/or free trial
AttioFree plan + trialInsightlyFree trial - Attio
Integrations
Number of listed third-party integrations
Attio10Insightly6 - Attio
Features
Number of listed product capabilities
Attio12Insightly6 - Attio
AI Features
Capabilities mentioning AI, automation or ML
Attio3Insightly1 - Even
Security & Compliance
Number of listed compliance certifications
Attio3Insightly3 - Attio
Platforms & Deployment
Supported platforms and deployment options
Attio5Insightly4
Feature Comparison
Attio vs Insightly feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Attio
InsightlyPricing Comparison
Attio vs Insightly pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Attio
$0/mo to start- Up to 3 members
- Custom objects
- Email/calendar sync
- Automatic enrichment
- Everything in Free
- Private lists
- Enhanced enrichment
- More automations
- Advanced automations
- Advanced reporting
- Call intelligence
- More permissions
- Advanced security and SSO
- SAML/SCIM
- Audit logs
- Dedicated support
Insightly
$29/mo to start- Lead & opportunity management
- Project management
- Custom reports
- Workflow automation
- Lead assignment rules
- Custom dashboards
- Custom apps & objects
- Advanced permissions
- Deployment controls
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Attio vs Insightly: strengths and trade-offs
Attio
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Broad integration ecosystem (10)
- Compliance: SOC 2, GDPR, CCPA
- Stronger AI / automation features
Cons
Insightly
Pros
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, HIPAA
- Public API available
Cons
- No free plan
- Higher starting price ($29/mo)
- Fewer native integrations than the alternative
Buyer Fit
Who should use Attio vs Insightly?
Startups
Attio
Attio keeps early-stage costs lowest with its entry tier.
Small businesses
Attio
Attio offers the most accessible pricing for lean teams.
Agencies
Attio
Attio connects to more tools for multi-client workflows.
Enterprises
Attio
Attio leads on compliance and breadth for complex needs.
Ecommerce
Attio
Attio integrates with more of the commerce stack.
SaaS companies
Attio
Attio is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (4)
Only in Attio (6)
Only in Insightly (2)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside Attio and Insightly.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Attio and Insightly against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationAttio vs Insightly — Frequently Asked Questions
What is the difference between Attio and Insightly?
Attio and Insightly are both CRM Software solutions. Attio is rated 0.0/5 by 0 users, while Insightly is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Attio or Insightly?
Based on user ratings, Attio scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Attio or Insightly?
Attio is the more affordable option, starting at $0/month.
Does Attio or Insightly have a free plan?
Attio offers a free plan. Insightly does not have a free tier but does offer a free trial.
Can I switch from Attio to Insightly?
Switching between Attio and Insightly is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Attio vs Insightly?
Attio is best suited for teams that prioritise enterprise features. Insightly works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Attio vs Insightly
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Attio
Attio has the friendliest entry point for new teams.
Best for Enterprise
Attio
Attio leads on compliance and feature breadth.
Best Value
Attio
Attio delivers the lowest cost to get started.
Best AI Features
Attio
Attio ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.