Attio

Attio is a modern, flexible CRM designed to be as customizable as a workspace and as powerful as a database — while staying easy to use. Instead of forcing your business into rigid contact/company/deal objects, Attio lets you model your own data with custom objects, attributes, and relationships, so the CRM fits how your team actually works. It automatically builds and enriches records from your email and calendar, syncs in real time, and gives a fast, spreadsheet-and-database-like interface that modern startups and go-to-market teams love.

The platform blends flexibility with automation and intelligence. Custom objects and lists model anything (deals, partners, investors, users); automatic enrichment and email/calendar sync keep records current with minimal data entry; and powerful, no-code automations and workflows handle routing, reminders, and updates. Reporting and dashboards track pipeline and activity, a growing app and integration ecosystem connects your stack, and AI features help research, summarize, and act on data. It's built for speed and adaptability, appealing to teams that found legacy CRMs too rigid or heavy.

Attio serves startups, scale-ups, and go-to-market teams wanting a fast, adaptable CRM. It offers a Free plan (up to 3 members), a Plus plan around $29 per seat/month, a Pro plan around $69 per seat/month (billed annually; more monthly), and custom Enterprise pricing (typically $100–$150+ per seat for larger teams). It competes with HubSpot, Salesforce, Pipedrive, and Folk, differentiating on flexible data modeling, automatic enrichment, and a modern, fast user experience.