HubSpot Breeze

What is HubSpot Breeze?

HubSpot Breeze is HubSpot's AI layer, combining a Copilot assistant, task-focused agents and Breeze Intelligence data enrichment across its marketing, sales and service software. It runs inside a HubSpot account rather than as a separate product.

Key capabilities of HubSpot Breeze

• Breeze Copilot: An assistant that answers questions and drafts content using CRM data.
• Breeze Agents: Task agents for content, social, prospecting and customer support.
• Breeze Intelligence: Data enrichment of contacts and companies, plus buyer intent data.
• AI content generation: Drafts emails, blog posts and social copy.
• Predictive lead scoring: Ranks leads by likelihood to convert.

How HubSpot Breeze works

Breeze features run on data already in the HubSpot CRM. A Customer Agent answers support questions from a knowledge base and escalates to people, a Prospecting Agent researches leads, and Copilot assists inside the interface. Third-party reporting says AI actions are metered in HubSpot credits and that Customer Agent needs Service Hub Professional or Enterprise.

Who uses HubSpot Breeze?

Marketing, sales and customer-service teams already on HubSpot use Breeze to automate content, prospecting and support. It is less useful for companies that do not run their CRM on HubSpot.

HubSpot Breeze pricing

Breeze is not sold as a single product. Third-party sources report that AI usage is billed in HubSpot credits at about $10 per 1,000 (about $9 annually) and that Customer Agent costs 50 credits per resolved conversation, on top of a HubSpot seat.

HubSpot Breeze alternatives

Salesforce Agentforce is the comparable AI agent layer for Salesforce, Conversica automates lead conversations, and Clay focuses on data enrichment. Breeze is notable for being embedded in the HubSpot CRM.