Clay

What is Clay?

Clay is a go-to-market data platform that pulls contact and company data from many providers into one spreadsheet-style table and runs AI research on it. Its Claygent agent browses the web to answer custom questions about each lead.

Key capabilities of Clay

• Waterfall enrichment: Queries multiple data providers in sequence until a result is found.
• Claygent: AI research agent that browses the web to gather custom data points.
• Intent and job-change signals: Triggers workflows when contacts change jobs or accounts show signals.
• Audience management: Builds and pushes audiences to ad platforms.
• Native email sequencing: Sends outreach campaigns from tables.

How Clay works

You import a list or pull one from sources, then add enrichment columns that call data providers in a waterfall and Claygent prompts that research each row. Results can score leads, trigger emails or sync to the CRM. Usage is metered in data credits and actions, and the Free plan limits tables to 200 rows.

Who uses Clay?

Revenue operations, growth and sales teams use Clay to build targeted prospect lists and personalized outreach. Agencies use it to run research and enrichment for clients.

Clay pricing

Free costs $0 with 100 data credits and 500 actions a month. Launch starts at $167 per month and Growth at $446 per month, both with 14-day free trials. Enterprise is custom with SSO and RBAC, and data credits start at $0.05 each.

Clay alternatives

Apollo.io bundles a contact database with sequencing, Lusha and Seamless.AI sell contact data, and Octave focuses on AI messaging. Clay differs by combining many providers and AI research in one table.