AppMagic

What is AppMagic?

AppMagic is a mobile app market intelligence platform for game studios, app publishers and investors who need data on how other apps perform. It estimates downloads and revenue for apps across the major app stores, tracks publishers and monitors the advertising creatives that competitors run.

Key features of AppMagic

• Revenue and download estimates: Shows estimated monthly downloads and revenue for apps and publishers across app stores.
• Competitor analysis: Compares apps and publishers side by side, including top charts and growth trends.
• Ad intelligence: Tracks advertising creatives, networks and spending patterns used by mobile apps.
• Monetization analysis: Breaks down in-app monetization features of top-grossing casual and mid-core games.
• Custom dashboards and reports: Builds saved views and reports from the market data.
• Manual classification: The vendor states that apps are classified by hand to keep category data consistent.

How AppMagic works

Teams search for an app, a publisher or a genre and read the performance data AppMagic has estimated for it. They then compare competitors, check which ad creatives are running and watch trend lines over time. The output feeds decisions on what to build, how to monetize and where to spend on user acquisition.

Who uses AppMagic?

Mobile game studios, app publishers, user acquisition and marketing teams, product managers and investors researching the mobile market use AppMagic. It is most relevant to anyone who needs outside benchmarks rather than analytics from their own apps.

AppMagic pricing

AppMagic does not publish pricing; plans are quoted by the vendor. Contact the vendor for current plan details and to ask about trial access.

AppMagic integrations

AppMagic does not list a public integration catalog. It is used as a standalone data and research platform, with data available through its dashboards and reports.

AppMagic alternatives

Appfigures covers app store analytics and keyword tracking, and is often used for both own-app and competitor data. Sensor Tower offers a broader suite that spans app intelligence, ad intelligence and consumer data. Google Analytics measures traffic and behavior in your own properties rather than estimating competitor performance in the stores.