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Omnichannel customer engagement platform from SAP for marketers
Updated
Emarsys, now offered as SAP Emarsys and also listed as SAP Engagement Cloud, is an omnichannel customer engagement and marketing automation platform for mid-market and enterprise brands. SAP describes it as connecting operational and customer data to deliver contextual engagement on any channel.
Marketers connect customer and commerce data, build segments and journeys, and launch campaigns using prebuilt tactics. AI features recommend content and timing, and results are measured across channels. SAP links connect it to the broader SAP customer experience portfolio.
Emarsys is used by retail, ecommerce and consumer brands that want to run personalized lifecycle marketing on top of their commerce and customer data. It is positioned as a cloud-native option for mid-market and enterprise brands.
SAP Emarsys pricing is quoted by the vendor; the vendor does not publish a price list. No free trial is advertised.
SAP lists native links to S/4HANA, SAP Customer Experience, SAP Analytics Cloud, SAP Business Technology Platform and SAP Customer Data Platform, plus partner integrations across commerce, CRM, analytics, advertising and loyalty. Capterra lists 24 third-party integrations including Adobe Commerce and Genesys Cloud CX.
Dotdigital is a marketing automation platform popular with midmarket ecommerce teams. Sailthru and Blueshift are retail-focused lifecycle marketing platforms. Bloomreach combines commerce search and customer data. Optimove is a customer-led marketing platform. Emarsys differs through its SAP integration depth.
Pricing Model
PAID
Starting Price
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Free Options
None
Other
Missing an integration?
API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
AI customer engagement platform with a built-in CDP for B2C marketers
Cross-channel marketing automation for email, SMS and ecommerce
