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Omnichannel marketing automation platform
Dotdigital is an omnichannel marketing automation platform, popular in the UK and internationally, that helps brands run email, SMS, and cross-channel campaigns with data-driven personalization and automation. It combines a customer data layer, drag-and-drop campaign building, segmentation, and prebuilt automations with strong e-commerce integrations, giving mid-market marketers a capable, approachable platform to engage customers and grow revenue.
Dotdigital is used by retail, e-commerce, and B2B brands that want more than a basic email tool but a friendlier, more affordable experience than the largest enterprise suites. Its integrations with commerce platforms, personalization, and reporting support lifecycle marketing across channels, and its usability makes it accessible to lean marketing teams. For brands seeking practical omnichannel automation, Dotdigital is a widely adopted choice.
Pricing Model
PAID
Starting Price
Contact vendor
Free Options
Free trial
| Feature | Email Popular | Omnichannel |
|---|---|---|
| Email marketing | — | |
| Drag-and-drop builder | — | |
| Segmentation | — | |
| Automations | — | |
| E-commerce integrations | — | |
| Everything in Email | — | |
| SMS and cross-channel | — | |
| Advanced personalization | — | |
| Reporting | — | |
| Priority support | — |
Other
CRM
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Email, SMS, and marketing automation built for ecommerce.
Email and SMS marketing built for ecommerce.
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