Blueshift

What is Blueshift?

Blueshift is an AI-powered customer engagement platform with a built-in customer data platform for B2C marketers. It unifies behavioral, transactional and identity data into real-time profiles and runs cross-channel campaigns, and the vendor states that BlueConic has acquired Blueshift.

Key features of Blueshift

• Customer data platform: unified real-time profiles from behavioral, transactional and identity data.
• Segmentation and journeys: multi-step cross-channel campaigns without heavy IT support.
• Predictive AI: scores such as purchase likelihood and churn risk.
• Generative AI: helps draft content.
• Agentic AI: runs multi-step tasks with a marketer in the loop.
• Channels: email, SMS and MMS, push, in-app, paid media, web and WhatsApp.

How Blueshift works

Blueshift ingests customer data, builds profiles and audiences, and orchestrates journeys across channels. Predictive scores target messages, and marketers review AI-generated content and tasks.

Who uses Blueshift?

Blueshift serves mid-market B2C and B2B2C companies in retail and ecommerce, media, financial services and healthcare, with customers named including CarParts.com, Udacity, LendingTree, Five Below and Sweetwater.

Blueshift pricing

Blueshift does not list prices on its homepage and links to a Pricing and Plans page.

Blueshift integrations

Blueshift offers prebuilt integrations and names Snowflake, Shopify, Salesforce and Magento as integration partners.

Blueshift alternatives

Braze is a leading customer engagement platform with strong mobile messaging. Iterable is a cross-channel marketing platform. Emarsys, Sailthru and Optimove focus on retail personalization, retention and lifecycle marketing.