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59 Listings in Video Marketing Available
What is Artlist? Artlist is royalty-free media software offering subscription library of royalty-free music, footage, sound effects and templates. Based in Tel Aviv, Israel, Artlist helps creators and video teams work more efficiently and achieve better outcomes. Key features of Artlist Music Stock footage Sound effects Templates Analytics and reporting Integrations with Adobe Premiere Pro, Adobe Creative Cloud, Final Cut Pro and more Who uses Artlist? Artlist is built for creators and video teams. It suits teams that want music without spreadsheets and disconnected tools. Why choose Artlist? Compared with alternatives like Epidemic Sound, Artlist differentiates on music. Pricing is quote-based and scoped to your usage and team size.
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Sendspark is a video platform for creating and sending personalized videos in sales and marketing, with dynamic backgrounds, AI personalization, custom landing pages, and analytics. It lets teams scale one-to-one video by personalizing at volume and embedding videos in email and outreach. Sendspark targets sales and marketing teams that want scalable, personalized video outreach. Pricing has a free tier plus paid plans by videos and seats, billed in US dollars.
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Saaskart Market Grid™
Explore how leading Video Marketing solutions compare based on customer satisfaction, market presence, adoption, and buyer feedback. The Market Grid helps you identify category leaders, high-performing solutions, and emerging products within the Video Marketing ecosystem.
Category Leader
Riverside
#1 in Video Marketing
Best Value Video Marketing
SproutVideo
From $10/mo
Trending
Riverside
Most viewed
Market Insights
Derived from live Saaskart marketplace data, engagement, reviews, and pricing for this category.
Live Rankings
Tech stacks
See where video marketing fits in a complete stack, with the other software, AI agents and services each business needs.
Munch is an AI-powered video repurposing platform that extracts the most engaging clips from long videos using AI and marketing data, then optimizes them for social with captions, trends, and analytics. It ties clip selection to audience and trend signals to boost reach. Munch targets marketers and creators who want data-informed short-form clips from long content. Pricing is tiered by minutes and features, billed in US dollars, with a trial.
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What is Covideo? Covideo is video messaging software offering video messaging software for sales, service and auto dealerships. Covideo helps sales teams and dealerships work more efficiently and achieve better outcomes. Key features of Covideo Video email Screen recording CRM integrations Analytics Analytics and reporting Integrations with Microsoft Teams, Canvas, Moodle and more Who uses Covideo? Covideo is built for sales teams and dealerships. It suits teams that want video email without spreadsheets and disconnected tools. Why choose Covideo? Compared with alternatives like BombBomb, Covideo differentiates on video email. Pricing is quote-based and scoped to your usage and team size.
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Claap is an async video and AI meeting platform that combines a screen recorder, meeting recording with AI notes, and a collaborative video workspace, so teams can communicate asynchronously and capture knowledge from calls. It blends synchronous and asynchronous communication - record a quick screen video, or record a meeting and get AI-generated notes and transcripts. The platform records meetings with key moments, generates AI summaries and transcripts, and offers a screen recorder for short videos that teammates can respond to with threaded video comments and annotations. Organized like a video wiki with private channels, speaker insights, and cross-meeting AI search, it helps distributed and sales teams turn conversations into searchable, shareable knowledge. Claap offers a free Basic plan (10 videos per user, 300 total minutes, basic AI summaries, API access), Pro at 32 dollars per user per month billed yearly (40 monthly) with unlimited recordings, 1,000 minutes, 500 AI credits, advanced summaries, and meeting insights, and Business at 60 dollars per user per month (75 monthly) adding AI cross-meeting search, CRM auto-complete, AI-generated emails, and deal insights. Aimed at sales, product, and distributed teams, it competes with tl;dv, Grain, Loom, Bubbles, and Zight.
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What is Cincopa? Cincopa is video hosting software offering video and media hosting platform for business and education. Cincopa helps businesses and educators work more efficiently and achieve better outcomes. Key features of Cincopa Video hosting Galleries Analytics LMS integrations Analytics and reporting Integrations with Microsoft Teams, Canvas, Moodle and more Who uses Cincopa? Cincopa is built for businesses and educators. It suits teams that want video hosting without spreadsheets and disconnected tools. Why choose Cincopa? Compared with alternatives like Wistia, Cincopa differentiates on video hosting. Pricing is quote-based and scoped to your usage and team size.
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What is Lumen5? Lumen5 is AI video creation software offering an AI video creation platform that turns blog posts and text into branded social videos. Founded in 2016 and based in Vancouver, British Columbia, Canada, Lumen5 helps marketing and communications teams work more efficiently and achieve better outcomes. Key features of Lumen5 Blog-to-video conversion Brand templates Stock media library AI voiceover Analytics and reporting Integrations with WordPress, YouTube, LinkedIn and more Who uses Lumen5? Lumen5 is built for marketing and communications teams. It suits teams that want blog-to-video conversion without spreadsheets and disconnected tools. Why choose Lumen5? Compared with alternatives like InVideo, Lumen5 differentiates on blog-to-video conversion. Pricing is quote-based and scoped to your usage and team size.
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SproutVideo is a professional video hosting and live streaming platform for businesses, offering secure, ad-free video delivery with analytics, privacy controls, and customization. It is built for companies that want to host marketing videos, training content, and internal communications with more control and security than consumer platforms like YouTube. The platform provides customizable video players, detailed analytics, privacy and security features like geo-restriction, viewer login management, password protection, and SSO, plus live streaming and marketing tools. Its focus on business-grade security, branding, and analytics makes it suitable for marketing teams, educators, and organizations distributing video professionally. SproutVideo offers four plans - Seed at 10 dollars per month, Sprout at 35 dollars, Tree at 75 dollars, and Forest at 295 dollars - varying by storage, bandwidth, and features, with a free trial and extra bandwidth available as overages (for example 100 GB for 20 dollars on Sprout). The Seed and Sprout tiers suit solo operators and small teams, Tree adds geo-restriction and viewer login, and Forest adds SSO and unlimited viewer accounts. Aimed at businesses hosting video, it competes with Wistia, Vidyard, Vimeo, VEED, and Cloudinary.
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What is Musicbed? Musicbed is music licensing software offering curated music licensing for filmmakers, brands and creators. Musicbed helps filmmakers and brands work more efficiently and achieve better outcomes. Key features of Musicbed Music library Licensing Subscriptions Search Analytics and reporting Integrations with Adobe Premiere Pro, Adobe Creative Cloud, Final Cut Pro and more Who uses Musicbed? Musicbed is built for filmmakers and brands. It suits teams that want music library without spreadsheets and disconnected tools. Why choose Musicbed? Compared with alternatives like Artlist, Musicbed differentiates on music library. Pricing is quote-based and scoped to your usage and team size.
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What is Cinema8? Cinema8 is interactive video software offering an interactive video platform for creating shoppable, branching and quiz-based videos. Founded in 2014 and based in Istanbul, Turkey, Cinema8 helps marketers and educators work more efficiently and achieve better outcomes. Key features of Cinema8 Branching video Shoppable hotspots Quizzes and forms Analytics Analytics and reporting Integrations with Shopify, Salesforce Commerce Cloud, Magento and more Who uses Cinema8? Cinema8 is built for marketers and educators. It suits teams that want branching video without spreadsheets and disconnected tools. Why choose Cinema8? Compared with alternatives like Mindstamp, Cinema8 differentiates on branching video. Pricing is quote-based and scoped to your usage and team size.
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Elai.io is an AI video generation platform that creates talking-avatar videos from text, scripts, or documents, with many avatars, languages, and voice options. It is used for training, marketing, and personalized videos, letting teams produce presenter-style videos without cameras or actors. Elai.io targets L&D, marketing, and product teams that want scalable avatar videos in many languages. Pricing is tiered by video minutes and features, billed in US dollars, with a trial.
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Video marketing software helps businesses create, host, distribute, personalize, and measure marketing videos, turning video into a trackable, lead-generating channel. This guide explains what video marketing software is, how it works, its key features, and how to choose the right platform.
Video marketing software helps businesses create, host, distribute, personalize, and measure marketing videos, turning video into a trackable, lead-generating channel. This guide explains what video marketing software is, how it works, its key features, and how to choose the right platform.
Video marketing software is a category of tools that help businesses produce and leverage video for marketing, including video creation and editing, hosting and players, personalization, interactive elements, lead capture, distribution, and analytics. It goes beyond posting to social by making video measurable and conversion-focused.
The purpose is to use video effectively as a marketing channel. Video is highly engaging and increasingly dominant, but to drive results, businesses need to host it professionally, capture leads, personalize content, and measure engagement, capabilities general video platforms don't provide for marketing.
The category spans video creation tools, marketing-focused hosting platforms, and personalized/interactive video. Companies adopt video marketing software because video drives engagement and conversion, and turning it into a controllable, measurable, lead-generating asset requires marketing-specific tooling rather than just a public video site.
Marketers create or upload videos, host them on a branded, controllable player, add interactive elements and lead-capture forms, distribute them across channels, and track detailed engagement (who watched, how much, and what they did). Engagement data flows to marketing automation and CRM.
Core modules include video creation/editing, marketing hosting and players, personalization and interactivity, lead capture, distribution, and analytics. Marketers produce and host videos; the platform tracks engagement and captures leads; data integrates with the marketing stack.
For example, a B2B company can host a product video on a branded player, add a lead-capture gate and a call-to-action, embed it on a landing page, see exactly who watched and for how long, and push high-engagement viewers to sales as warm leads.
Tools to create, edit, and brand marketing videos, sometimes with templates or AI. Accessible creation lets teams produce video without heavy production resources.
Branded, controllable, ad-free hosting with customizable players. Marketing hosting (unlike public video sites) keeps video on-brand, distraction-free, and conversion-focused.
Forms, gates, and calls-to-action within videos. Turning viewers into leads is what makes video a marketing channel rather than just content.
Personalized and interactive video experiences. These boost engagement and conversion by tailoring video to the viewer and inviting action.
Detailed data on who watched, how much, and what they did. Granular analytics reveal interest and intent that drive follow-up and optimization.
Connects to marketing automation, CRM, and channels for distribution and data. Integration ties video engagement to leads, scoring, and campaigns.
Video captures attention and conveys messages more effectively than text, improving engagement across channels.
In-video forms and CTAs turn viewers into trackable leads, making video a conversion channel.
Engagement analytics reveal who's interested and how deeply, informing sales follow-up and scoring.
Marketing hosting keeps video on-brand and free of distractions and competitor ads.
Detailed tracking ties video to leads and pipeline, proving its marketing value.
| Type | Best for | Ideal size | Pros | Limitations |
|---|---|---|---|---|
| Video creation/editing tools | Producing marketing videos | Any | Accessible creation, templates, AI | Less focused on hosting/analytics |
| Marketing video hosting platforms | Hosting, lead capture, and analytics | SMB to enterprise | Conversion and measurement focus | Hosting-centric |
| Personalized/interactive video | Tailored, interactive experiences | Mid-market to enterprise | High engagement and conversion | More setup |
| Async video messaging | Personal video for sales and support | Any | Quick personal videos | Different from campaign video |
SaaS & Technology: Tech companies use video marketing software to scale go-to-market motions, align teams, and operate efficiently as they grow.
Manufacturing: Manufacturers apply video marketing software to manage complex, multi-stakeholder processes across long cycles and distributed operations.
Healthcare: Healthcare and life-sciences organizations use video marketing software where accuracy, security, and compliance are non-negotiable.
Retail: Retailers use video marketing software to manage high volumes, personalize engagement, and react quickly to demand.
Financial Services: Banks, insurers, and fintechs rely on video marketing software for control, auditability, and regulatory compliance.
Education: Institutions and edtech firms use video marketing software to manage stakeholders and scale programs efficiently.
Real Estate: Real-estate and property teams use video marketing software to manage long cycles and high-value relationships.
Professional Services: Agencies and consultancies use video marketing software to deliver client work profitably and forecast accurately.
E-commerce: Online retailers use video marketing software to unify data across channels and grow customer lifetime value.
Decide whether you need creation, marketing hosting/analytics, personalization, or async messaging.
Confirm in-video lead capture and calls-to-action if generating leads matters.
Evaluate engagement analytics depth and how it ties to viewers and deals.
Ensure it connects to your marketing automation and CRM.
Check player customization, branding, and performance.
Assess these if you want tailored, interactive video.
Match creation tools to your team's production capacity.
Understand limits (videos, bandwidth, viewers) and how cost scales.
AI is transforming video marketing by generating and editing videos from text, creating avatars and voiceovers, and producing variations at scale.
AI personalizes video for each viewer and automatically generates captions, clips, and repurposed formats.
AI analyzes engagement to recommend content and predict which videos drive conversion.
Expect AI to make video creation fast and cheap and personalization automatic. Favor platforms that pair AI creation with strong analytics and lead capture so video remains a measurable marketing channel.
Video marketing software is a category of tools that help businesses create, host, distribute, personalize, and measure marketing videos. It includes video creation and editing tools, marketing-focused hosting with branded players, in-video lead capture and calls-to-action, personalization and interactivity, distribution, and detailed engagement analytics. Unlike public video sites, it makes video controllable, on-brand, conversion-focused, and measurable, integrating with marketing automation and CRM. The goal is to use video effectively as a marketing channel, driving engagement, capturing leads, and proving ROI, rather than just publishing content. As video continues to dominate online attention, video marketing software lets businesses turn it into a trackable, lead-generating asset, providing the marketing-specific capabilities that general video platforms lack.
Public video platforms are great for reach and discovery, but they have drawbacks for marketing: they surround your video with ads and recommendations (often including competitors), offer limited branding and control, and provide only basic, aggregate analytics with no individual viewer insight or lead capture. Marketing video platforms host video on a branded, distraction-free, controllable player; capture leads with in-video forms and CTAs; provide detailed engagement analytics tied to individual viewers; and integrate with your marketing stack. So for top-of-funnel reach, public platforms are valuable, but for converting and measuring video, especially gated content, landing-page videos, and lead generation, marketing video software is far more effective. Many businesses use both: public platforms for discovery and a marketing platform for conversion-focused, measurable video.
Video marketing software pricing varies by category and usage. Creation tools and async video messaging often have affordable or free tiers; marketing video hosting platforms price by features, bandwidth, number of videos, or viewers; and personalized/interactive video platforms cost more due to their sophistication. Costs typically scale with video volume, hosting bandwidth, and audience size. When budgeting, consider which capabilities you need, creation, hosting/analytics, personalization, and your expected video and viewer volume, since hosting and bandwidth costs grow with success. The best approach is to match the tool to your primary goal, estimate usage, and validate analytics and lead-capture value with a trial, weighing the cost against the leads and engagement video generates for your marketing.
Video marketing software generates leads through in-video lead-capture forms (gates) and calls-to-action. You can require viewers to enter their email to watch (or continue watching) a video, or include clickable CTAs within or after the video that drive to a form, demo request, or next step. Because engaged viewers who choose to watch marketing video are often interested prospects, capturing their information turns viewership into leads. The software also tracks engagement, who watched and how much, so highly engaged viewers can be flagged as warm leads and routed to sales or scored in marketing automation. This combination of capture and engagement tracking is what makes video a lead-generation channel rather than just content, and it's a primary reason businesses use marketing video platforms over public sites.
For marketing, the most valuable video analytics go beyond view counts to individual and engagement-level insight: who watched (tied to a known contact where possible), how much of the video they watched (watch time and drop-off points), whether they rewatched, and what actions they took (clicks, form fills). Drop-off data reveals where you lose viewers so you can improve content; engagement depth signals interest and intent; and viewer-level data lets you score and follow up with the most engaged prospects. Aggregate metrics like total views matter less than these engagement and conversion signals. Marketing video platforms provide this granular, viewer-level analytics and feed it to your CRM and automation, which is what turns video into a measurable, actionable channel rather than a black box of view counts.
Yes, integration with marketing automation and CRM is a key feature of marketing video platforms. It passes video engagement data and captured leads into your systems, so highly engaged viewers can be scored, routed to sales, and added to nurture campaigns, and so video activity appears on contact records. This connection is what makes video engagement actionable, a prospect who watched most of a product video is a strong follow-up signal. Integration also ties video to campaigns for attribution. When evaluating platforms, confirm native integration with your specific marketing automation and CRM tools and check what video engagement data syncs, since the value of marketing video comes largely from acting on engagement signals within your existing marketing and sales workflows.
AI is transforming video marketing by dramatically lowering the cost and effort of creation, generating and editing videos from text, creating realistic avatars and voiceovers, and producing variations and translations at scale. AI also personalizes video for each viewer, automatically generates captions, highlight clips, and repurposed formats for different channels, and analyzes engagement to recommend content and predict which videos drive conversion. The result is faster, cheaper production and automatic personalization, making video accessible to teams without heavy production resources. When evaluating AI-enabled video tools, favor those that pair AI creation with strong analytics and lead capture, so that the ease of producing video doesn't come at the expense of measurability, the marketing value of video still depends on tracking engagement and converting viewers into leads.
Video marketing software is used by marketing teams across B2B and B2C, including demand generation, content, and product marketers who use video for campaigns, landing pages, and gated content. Sales teams use async video messaging for personalized outreach, and customer success and support teams use video for onboarding and help content. Agencies use it to produce and manage video for clients. It suits organizations of all sizes, from small businesses using accessible creation tools to enterprises running sophisticated personalized video programs. Essentially, any team that wants to use video to engage audiences, generate leads, and measure results uses video marketing software, choosing tools matched to their goals, whether that's easy creation, conversion-focused hosting, personalization, or personal video messaging.
Video marketing ROI comes from higher engagement (video captures attention and conveys messages effectively), lead generation (in-video capture and CTAs), better follow-up (engagement data identifying warm prospects), and improved conversion across pages and campaigns where video is used. Because video both engages and, with marketing software, captures and measures intent, it can lift the performance of landing pages, emails, and campaigns while generating trackable leads. To quantify it, measure engagement, leads captured, and conversions attributable to video against production and software costs, and compare pages or campaigns with and without video. As AI lowers production costs and platforms make video measurable, the return on video marketing improves, particularly when video is used strategically for conversion and lead generation rather than just as untracked content.
