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59 Listings in Video Marketing Available
What is Dacast? Dacast is video hosting and streaming software offering a live streaming and video hosting platform with monetization and white-label players. Founded in 2010 and based in San Francisco, California, USA, Dacast helps businesses and broadcasters work more efficiently and achieve better outcomes. Key features of Dacast Live streaming Video hosting Paywall and monetization White-label player Analytics and reporting Integrations with WordPress, HubSpot, Salesforce and more Who uses Dacast? Dacast is built for businesses and broadcasters. It suits teams that want live streaming without spreadsheets and disconnected tools. Why choose Dacast? Compared with alternatives like Vimeo, Dacast differentiates on live streaming. Pricing is quote-based and scoped to your usage and team size.
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WellSaid Labs is an AI text-to-speech platform producing studio-quality, realistic voices for e-learning, corporate training, advertising, and product experiences. It offers a library of AI voice avatars, pronunciation controls, and enterprise features, with an ethics-forward approach to voice licensing. WellSaid Labs targets L&D, media, and product teams that need consistent, high-quality AI narration. Pricing is per user per month with tiers, billed in US dollars, with a trial.
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Saaskart Market Grid™
Explore how leading Video Marketing solutions compare based on customer satisfaction, market presence, adoption, and buyer feedback. The Market Grid helps you identify category leaders, high-performing solutions, and emerging products within the Video Marketing ecosystem.
Category Leader
Riverside
#1 in Video Marketing
Best Value Video Marketing
SproutVideo
From $10/mo
Trending
Riverside
Most viewed
Market Insights
Derived from live Saaskart marketplace data, engagement, reviews, and pricing for this category.
Tech stacks
See where video marketing fits in a complete stack, with the other software, AI agents and services each business needs.
What is VideoAsk? VideoAsk is async video conversations software offering interactive video forms and async video conversations by Typeform. VideoAsk helps marketers and recruiters work more efficiently and achieve better outcomes. Key features of VideoAsk Video forms Lead capture Async interviews Integrations Analytics and reporting Integrations with Microsoft Teams, Canvas, Moodle and more Who uses VideoAsk? VideoAsk is built for marketers and recruiters. It suits teams that want video forms without spreadsheets and disconnected tools. Why choose VideoAsk? Compared with alternatives like Vocal Video, VideoAsk differentiates on video forms. Pricing is quote-based and scoped to your usage and team size.
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What is Resi? Resi is live streaming platform software offering live streaming platform with resilient delivery for churches and organizations. Based in Dallas, Texas, USA, Resi helps churches and organizations work more efficiently and achieve better outcomes. Key features of Resi Resilient streaming Multisite Web player Social destinations Analytics and reporting Integrations with YouTube, Facebook Live, Microsoft Teams and more Who uses Resi? Resi is built for churches and organizations. It suits teams that want resilient streaming without spreadsheets and disconnected tools. Why choose Resi? Compared with alternatives like BoxCast, Resi differentiates on resilient streaming. Pricing is quote-based and scoped to your usage and team size.
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What is Brightcove? Brightcove is enterprise video platform software offering an enterprise video platform (Bending Spoons) for hosting, streaming, monetizing and analyzing video. Founded in 2004 and based in Boston, Massachusetts, USA, Brightcove helps media companies and enterprises work more efficiently and achieve better outcomes. Key features of Brightcove Video cloud hosting Live streaming Monetization and ads Analytics Analytics and reporting Integrations with WordPress, HubSpot, Salesforce and more Who uses Brightcove? Brightcove is built for media companies and enterprises. It suits teams that want video cloud hosting without spreadsheets and disconnected tools. Why choose Brightcove? Compared with alternatives like Kaltura, Brightcove differentiates on video cloud hosting. Pricing is quote-based and scoped to your usage and team size.
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Animoto is an easy, drag-and-drop video maker known for turning photos and video clips into polished slideshow-style videos with music, popular for marketing, social media, and personal videos. A long-standing tool, it emphasizes simplicity, letting anyone create professional-looking videos without editing skills. The platform provides drag-and-drop editing, a large library of templates, licensed music and stock media (including Getty Images on higher tiers), text and branding options, and simple customization, all designed to make video creation approachable. Its focus on ease and speed suits small businesses, marketers, educators, and individuals who want quick, attractive videos. Animoto offers a Free plan (with watermark and standard quality), a Basic plan around 15 dollars per month billed annually (removing the watermark), a Professional plan at 15 to 29 dollars with higher quality and stock, and a Professional Plus (Teams) plan around 49 dollars per month with premium Getty stock, multiple users, and resale rights, with annual billing roughly halving effective rates. Aimed at small businesses, marketers, and creators, it competes with VEED, InVideo, FlexClip, Vimeo, and CapCut.
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What is Gumlet? Gumlet is video hosting and image optimization software offering video hosting, streaming and image optimization for businesses and developers. Based in India, Gumlet helps businesses and developers work more efficiently and achieve better outcomes. Key features of Gumlet Video hosting DRM Image CDN Analytics Analytics and reporting Integrations with WordPress, Shopify, React and more Who uses Gumlet? Gumlet is built for businesses and developers. It suits teams that want video hosting without spreadsheets and disconnected tools. Why choose Gumlet? Compared with alternatives like Vimeo, Gumlet differentiates on video hosting. Pricing is quote-based and scoped to your usage and team size.
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VEED is an online, browser-based video editing and creation platform that makes producing professional videos fast and accessible, no desktop software or editing expertise required. Aimed at marketers, creators, and businesses, it covers everything from trimming and adding text, music, and effects to recording your screen and webcam, so teams can create social clips, marketing videos, tutorials, and internal communications in one place. Its ease of use and AI features have made it popular for quickly turning ideas (or raw footage) into polished video. The platform leans heavily into AI-powered creation. Automatic subtitles and translations expand reach; AI avatars and text-to-video generate talking-head and script-based videos; and tools like AI eye contact, background removal, filler-word removal, and a clip maker speed editing. VEED also offers screen and webcam recording, brand kits, templates, collaboration, and hosting/sharing, plus royalty-free assets. This blend of a simple timeline editor with AI shortcuts lets non-editors produce high-quality video and helps teams scale content without a production studio. VEED serves marketers, creators, social teams, and businesses making video at scale. It offers a Free plan (basic editing with a watermark, 720p export, and short length limits), plus paid tiers billed per user, roughly Lite around $12/month, Pro around $24/month, and Business around $59/month (names and prices vary by plan cycle and 2026 updates), with AI credits and higher limits at each level, and custom Enterprise. It competes with Descript, Loom, Canva, and CapCut, differentiating on browser-based editing plus a broad set of AI video tools.
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Vidyard is a video platform built for business, especially sales and marketing teams, that lets you record, host, share, and track video. Reps use it to record personalized screen-and-webcam videos for prospects (breaking through crowded inboxes), while marketers host and embed videos on landing pages and in campaigns, all with detailed viewer analytics that show who watched, for how long, and where they dropped off. Unlike consumer video hosting, Vidyard ties video engagement to the sales funnel and CRM, so teams can see which videos drive pipeline and follow up on interested viewers. The platform spans recording, hosting, and intelligence. A browser/desktop recorder captures webcam, screen, or both for quick async messages; a hosting layer serves videos with custom players, calls-to-action, and no distracting recommendations; and analytics plus notifications reveal viewer behavior in real time. Vidyard adds AI features (like AI-generated scripts, avatars, and video personalization at scale), CRM and sales-engagement integrations (Salesforce, HubSpot, Outreach, LinkedIn, and more), landing pages, and virtual selling tools. Its focus on measurable, sales-oriented video, not just hosting, is the core differentiator. Vidyard serves sales, marketing, and customer-facing teams that want to use video to sell and engage, with analytics. It offers a Free plan (unlimited video creation for a single user, with basic recording, hosting, and sharing), a Pro plan around $59/user/month (billed annually; advanced analytics, CTAs, integrations), a Teams/Business plan around $99/user/month (CRM integrations like Salesforce and HubSpot, more admin), and custom Enterprise. It competes with Loom, Wistia, Vimeo, and Tella, differentiating on sales-focused video with deep analytics and CRM integration.
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What is Livescale? Livescale is live shopping software offering a live video shopping platform for brands and retailers to sell in real time. Founded in 2016 and based in Montreal, Quebec, Canada, Livescale helps brands and retailers work more efficiently and achieve better outcomes. Key features of Livescale Branded live shopping Shoppable replays Multistreaming Analytics Analytics and reporting Integrations with Shopify, Salesforce Commerce Cloud, Magento and more Who uses Livescale? Livescale is built for brands and retailers. It suits teams that want branded live shopping without spreadsheets and disconnected tools. Why choose Livescale? Compared with alternatives like Bambuser, Livescale differentiates on branded live shopping. Pricing is quote-based and scoped to your usage and team size.
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Zight, formerly CloudApp, is a visual communication platform that helps teams capture, annotate, and share screenshots, screen recordings, and GIFs to communicate faster than typing. It is built for support, sales, product, and design teams that want to show rather than tell, with instant sharing links and a library of captured content. The platform covers screen recording, screenshot capture with annotation, GIF creation, and instant link sharing, and by 2026 has expanded its AI capabilities with automatic transcription, video summaries, and smart actions that turn recordings into documentation. Password protection, analytics, and team workspaces make it practical for both quick internal communication and customer-facing content. Zight offers a Free plan for individuals with basic capture and sharing (recordings up to 90 seconds, 1 GB storage), Pro at 9.95 dollars per user per month billed annually with unlimited recordings and advanced features, a Team plan at 11 dollars per user per month with a team workspace and analytics, and custom Enterprise with SOC 2 and HIPAA. Aimed at teams that communicate visually, it competes with Loom, Guidde, Bubbles, Claap, and Screen Studio.
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InVideo is an AI-powered video creation platform that lets users generate videos from text prompts, turning ideas, scripts, or blog posts into complete videos with AI-selected footage, voiceovers, and music. Alongside AI generation, it offers a template-based editor with a large stock library, aimed at marketers, creators, and businesses who want to produce video fast without editing skills. The platform's InVideo AI lets you type a prompt and get a full video - with stock footage, AI voiceover, captions, and music - that you can then refine with text commands or manual editing. It also provides thousands of templates, stock media, voice cloning, and avatars, covering everything from social ads to YouTube videos and faceless content. InVideo offers a free plan (limited weekly exports with a watermark), a Plus plan around 20 dollars per month billed annually (25 dollars monthly) with AI generation minutes and stock, a Max plan around 48 dollars per month annually (60 monthly) with higher allowances, and a Generative tier from around 100 to 120 dollars per month bundling advanced AI models like Sora and Veo, with credits that reset monthly. Aimed at marketers and content creators, it competes with VEED, Pictory, Fliki, Synthesia, and CapCut.
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Video marketing software helps businesses create, host, distribute, personalize, and measure marketing videos, turning video into a trackable, lead-generating channel. This guide explains what video marketing software is, how it works, its key features, and how to choose the right platform.
Video marketing software helps businesses create, host, distribute, personalize, and measure marketing videos, turning video into a trackable, lead-generating channel. This guide explains what video marketing software is, how it works, its key features, and how to choose the right platform.
Video marketing software is a category of tools that help businesses produce and leverage video for marketing, including video creation and editing, hosting and players, personalization, interactive elements, lead capture, distribution, and analytics. It goes beyond posting to social by making video measurable and conversion-focused.
The purpose is to use video effectively as a marketing channel. Video is highly engaging and increasingly dominant, but to drive results, businesses need to host it professionally, capture leads, personalize content, and measure engagement, capabilities general video platforms don't provide for marketing.
The category spans video creation tools, marketing-focused hosting platforms, and personalized/interactive video. Companies adopt video marketing software because video drives engagement and conversion, and turning it into a controllable, measurable, lead-generating asset requires marketing-specific tooling rather than just a public video site.
Marketers create or upload videos, host them on a branded, controllable player, add interactive elements and lead-capture forms, distribute them across channels, and track detailed engagement (who watched, how much, and what they did). Engagement data flows to marketing automation and CRM.
Core modules include video creation/editing, marketing hosting and players, personalization and interactivity, lead capture, distribution, and analytics. Marketers produce and host videos; the platform tracks engagement and captures leads; data integrates with the marketing stack.
For example, a B2B company can host a product video on a branded player, add a lead-capture gate and a call-to-action, embed it on a landing page, see exactly who watched and for how long, and push high-engagement viewers to sales as warm leads.
Tools to create, edit, and brand marketing videos, sometimes with templates or AI. Accessible creation lets teams produce video without heavy production resources.
Branded, controllable, ad-free hosting with customizable players. Marketing hosting (unlike public video sites) keeps video on-brand, distraction-free, and conversion-focused.
Forms, gates, and calls-to-action within videos. Turning viewers into leads is what makes video a marketing channel rather than just content.
Personalized and interactive video experiences. These boost engagement and conversion by tailoring video to the viewer and inviting action.
Detailed data on who watched, how much, and what they did. Granular analytics reveal interest and intent that drive follow-up and optimization.
Connects to marketing automation, CRM, and channels for distribution and data. Integration ties video engagement to leads, scoring, and campaigns.
Video captures attention and conveys messages more effectively than text, improving engagement across channels.
In-video forms and CTAs turn viewers into trackable leads, making video a conversion channel.
Engagement analytics reveal who's interested and how deeply, informing sales follow-up and scoring.
Marketing hosting keeps video on-brand and free of distractions and competitor ads.
Detailed tracking ties video to leads and pipeline, proving its marketing value.
| Type | Best for | Ideal size | Pros | Limitations |
|---|---|---|---|---|
| Video creation/editing tools | Producing marketing videos | Any | Accessible creation, templates, AI | Less focused on hosting/analytics |
| Marketing video hosting platforms | Hosting, lead capture, and analytics | SMB to enterprise | Conversion and measurement focus | Hosting-centric |
| Personalized/interactive video | Tailored, interactive experiences | Mid-market to enterprise | High engagement and conversion | More setup |
| Async video messaging | Personal video for sales and support | Any | Quick personal videos | Different from campaign video |
SaaS & Technology: Tech companies use video marketing software to scale go-to-market motions, align teams, and operate efficiently as they grow.
Manufacturing: Manufacturers apply video marketing software to manage complex, multi-stakeholder processes across long cycles and distributed operations.
Healthcare: Healthcare and life-sciences organizations use video marketing software where accuracy, security, and compliance are non-negotiable.
Retail: Retailers use video marketing software to manage high volumes, personalize engagement, and react quickly to demand.
Financial Services: Banks, insurers, and fintechs rely on video marketing software for control, auditability, and regulatory compliance.
Education: Institutions and edtech firms use video marketing software to manage stakeholders and scale programs efficiently.
Real Estate: Real-estate and property teams use video marketing software to manage long cycles and high-value relationships.
Professional Services: Agencies and consultancies use video marketing software to deliver client work profitably and forecast accurately.
E-commerce: Online retailers use video marketing software to unify data across channels and grow customer lifetime value.
Decide whether you need creation, marketing hosting/analytics, personalization, or async messaging.
Confirm in-video lead capture and calls-to-action if generating leads matters.
Evaluate engagement analytics depth and how it ties to viewers and deals.
Ensure it connects to your marketing automation and CRM.
Check player customization, branding, and performance.
Assess these if you want tailored, interactive video.
Match creation tools to your team's production capacity.
Understand limits (videos, bandwidth, viewers) and how cost scales.
AI is transforming video marketing by generating and editing videos from text, creating avatars and voiceovers, and producing variations at scale.
AI personalizes video for each viewer and automatically generates captions, clips, and repurposed formats.
AI analyzes engagement to recommend content and predict which videos drive conversion.
Expect AI to make video creation fast and cheap and personalization automatic. Favor platforms that pair AI creation with strong analytics and lead capture so video remains a measurable marketing channel.
Video marketing software is a category of tools that help businesses create, host, distribute, personalize, and measure marketing videos. It includes video creation and editing tools, marketing-focused hosting with branded players, in-video lead capture and calls-to-action, personalization and interactivity, distribution, and detailed engagement analytics. Unlike public video sites, it makes video controllable, on-brand, conversion-focused, and measurable, integrating with marketing automation and CRM. The goal is to use video effectively as a marketing channel, driving engagement, capturing leads, and proving ROI, rather than just publishing content. As video continues to dominate online attention, video marketing software lets businesses turn it into a trackable, lead-generating asset, providing the marketing-specific capabilities that general video platforms lack.
Public video platforms are great for reach and discovery, but they have drawbacks for marketing: they surround your video with ads and recommendations (often including competitors), offer limited branding and control, and provide only basic, aggregate analytics with no individual viewer insight or lead capture. Marketing video platforms host video on a branded, distraction-free, controllable player; capture leads with in-video forms and CTAs; provide detailed engagement analytics tied to individual viewers; and integrate with your marketing stack. So for top-of-funnel reach, public platforms are valuable, but for converting and measuring video, especially gated content, landing-page videos, and lead generation, marketing video software is far more effective. Many businesses use both: public platforms for discovery and a marketing platform for conversion-focused, measurable video.
Video marketing software pricing varies by category and usage. Creation tools and async video messaging often have affordable or free tiers; marketing video hosting platforms price by features, bandwidth, number of videos, or viewers; and personalized/interactive video platforms cost more due to their sophistication. Costs typically scale with video volume, hosting bandwidth, and audience size. When budgeting, consider which capabilities you need, creation, hosting/analytics, personalization, and your expected video and viewer volume, since hosting and bandwidth costs grow with success. The best approach is to match the tool to your primary goal, estimate usage, and validate analytics and lead-capture value with a trial, weighing the cost against the leads and engagement video generates for your marketing.
Video marketing software generates leads through in-video lead-capture forms (gates) and calls-to-action. You can require viewers to enter their email to watch (or continue watching) a video, or include clickable CTAs within or after the video that drive to a form, demo request, or next step. Because engaged viewers who choose to watch marketing video are often interested prospects, capturing their information turns viewership into leads. The software also tracks engagement, who watched and how much, so highly engaged viewers can be flagged as warm leads and routed to sales or scored in marketing automation. This combination of capture and engagement tracking is what makes video a lead-generation channel rather than just content, and it's a primary reason businesses use marketing video platforms over public sites.
For marketing, the most valuable video analytics go beyond view counts to individual and engagement-level insight: who watched (tied to a known contact where possible), how much of the video they watched (watch time and drop-off points), whether they rewatched, and what actions they took (clicks, form fills). Drop-off data reveals where you lose viewers so you can improve content; engagement depth signals interest and intent; and viewer-level data lets you score and follow up with the most engaged prospects. Aggregate metrics like total views matter less than these engagement and conversion signals. Marketing video platforms provide this granular, viewer-level analytics and feed it to your CRM and automation, which is what turns video into a measurable, actionable channel rather than a black box of view counts.
Yes, integration with marketing automation and CRM is a key feature of marketing video platforms. It passes video engagement data and captured leads into your systems, so highly engaged viewers can be scored, routed to sales, and added to nurture campaigns, and so video activity appears on contact records. This connection is what makes video engagement actionable, a prospect who watched most of a product video is a strong follow-up signal. Integration also ties video to campaigns for attribution. When evaluating platforms, confirm native integration with your specific marketing automation and CRM tools and check what video engagement data syncs, since the value of marketing video comes largely from acting on engagement signals within your existing marketing and sales workflows.
AI is transforming video marketing by dramatically lowering the cost and effort of creation, generating and editing videos from text, creating realistic avatars and voiceovers, and producing variations and translations at scale. AI also personalizes video for each viewer, automatically generates captions, highlight clips, and repurposed formats for different channels, and analyzes engagement to recommend content and predict which videos drive conversion. The result is faster, cheaper production and automatic personalization, making video accessible to teams without heavy production resources. When evaluating AI-enabled video tools, favor those that pair AI creation with strong analytics and lead capture, so that the ease of producing video doesn't come at the expense of measurability, the marketing value of video still depends on tracking engagement and converting viewers into leads.
Video marketing software is used by marketing teams across B2B and B2C, including demand generation, content, and product marketers who use video for campaigns, landing pages, and gated content. Sales teams use async video messaging for personalized outreach, and customer success and support teams use video for onboarding and help content. Agencies use it to produce and manage video for clients. It suits organizations of all sizes, from small businesses using accessible creation tools to enterprises running sophisticated personalized video programs. Essentially, any team that wants to use video to engage audiences, generate leads, and measure results uses video marketing software, choosing tools matched to their goals, whether that's easy creation, conversion-focused hosting, personalization, or personal video messaging.
Video marketing ROI comes from higher engagement (video captures attention and conveys messages effectively), lead generation (in-video capture and CTAs), better follow-up (engagement data identifying warm prospects), and improved conversion across pages and campaigns where video is used. Because video both engages and, with marketing software, captures and measures intent, it can lift the performance of landing pages, emails, and campaigns while generating trackable leads. To quantify it, measure engagement, leads captured, and conversions attributable to video against production and software costs, and compare pages or campaigns with and without video. As AI lowers production costs and platforms make video measurable, the return on video marketing improves, particularly when video is used strategically for conversion and lead generation rather than just as untracked content.
