Wistia

Wistia is a video platform built specifically for marketing and business, not a social video site. It hosts videos with a fully customizable, ad-free player that keeps viewers on your brand and site (not YouTube), and its focus is turning video into a marketing and lead-generation channel. Detailed video analytics — heatmaps showing exactly which parts viewers watch, rewatch, or skip — help teams understand engagement and improve content, while the branded player and channels create on-site video galleries. Beyond hosting, Wistia has grown into a create-and-convert platform. It includes screen and webcam recording, simple editing, and tools to produce videos and podcasts; lead-capture forms (Turnstile) collect emails inside the player; and calls-to-action, annotations, and chapters drive action. Its Automation Suite connects video engagement data to marketing and CRM tools — HubSpot, Marketo, Pardot, Klaviyo, ActiveCampaign, and Eloqua — so marketers can score leads and trigger campaigns based on what people watch. Live streaming and webinar features round out the offering. Wistia serves marketing teams and businesses that want professional, measurable video tied to their funnel. Pricing (updated in 2026) includes a Free plan (limited videos and bandwidth), a Business plan around $79/month (billed annually; ~$99 monthly) with more storage, bandwidth, and users, and custom Enterprise, with an Automation Suite add-on (~$250/month) for deep marketing integrations. It competes with Vimeo, YouTube, Loom, and Brightcove, differentiating on marketing analytics, lead capture, and CRM integration.