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Ranked by user rating × review volume. See all Video Marketing tools →
Average price: 59 products listed
59 Listings in Video Marketing Available
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$0–$79/mo
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Adobe Podcast is an AI-powered audio tool for recording, editing, and enhancing spoken audio, best known for its Enhance Speech feature that makes recordings sound studio-quality by removing noise and improving clarity. It offers browser-based recording and transcript-based editing for creators. Adobe Podcast targets podcasters, creators, and professionals who want quick, high-quality speech audio. It is free to start, with premium features via Adobe subscriptions, billed in US dollars.
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What is Vidalytics? Vidalytics is video marketing hosting software offering video hosting built for sales video funnels and conversion. Vidalytics helps marketers and course sellers work more efficiently and achieve better outcomes. Key features of Vidalytics Smart autoplay Conversion analytics A/B testing CTAs Analytics and reporting Integrations with Microsoft Teams, Canvas, Moodle and more Who uses Vidalytics? Vidalytics is built for marketers and course sellers. It suits teams that want smart autoplay without spreadsheets and disconnected tools. Why choose Vidalytics? Compared with alternatives like Wistia, Vidalytics differentiates on smart autoplay. Pricing is quote-based and scoped to your usage and team size.
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Bonjoro helps businesses build relationships through personalized video, letting sales, marketing, and customer success teams record and send short, authentic videos triggered by customer actions like signups, purchases, or milestones. Instead of generic emails, prospects and customers get a genuine, one-to-one video, which drives higher open rates, replies, conversions, and loyalty. Workflows and integrations automate when and to whom videos are sent while keeping the message personal. Bonjoro includes call-to-action buttons, templates, team assignment, and analytics on video engagement, plus integrations with CRMs, email tools, and e-commerce platforms. Its focus on human connection differentiates it from mass video tools. Bonjoro is designed for sales, marketing, and customer success teams that want to use personalized video to onboard, convert, and delight customers at scale.
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What is BoxCast? BoxCast is live streaming platform software offering live streaming platform and hardware for churches, schools and sports. Based in Cleveland, Ohio, USA, BoxCast helps churches, schools and sports work more efficiently and achieve better outcomes. Key features of BoxCast Live streaming Multistreaming Ticketing Hardware encoders Analytics and reporting Integrations with YouTube, Facebook Live, Microsoft Teams and more Who uses BoxCast? BoxCast is built for churches, schools and sports. It suits teams that want live streaming without spreadsheets and disconnected tools. Why choose BoxCast? Compared with alternatives like Resi, BoxCast differentiates on live streaming. Pricing is quote-based and scoped to your usage and team size.
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StreamYard is a browser-based live streaming and recording studio that makes professional live video accessible to anyone, no software to install. From your browser, you can host live shows, interviews, webinars, and podcasts; bring on remote guests; add your logo, overlays, banners, and backgrounds; and broadcast to YouTube, Facebook, LinkedIn, X, Twitch, and more at the same time (multistreaming). Its ease of use and polished output made it a favorite of creators, marketers, and businesses running live content. The platform focuses on simple, professional broadcasts. A studio interface lets hosts and guests join with a link (up to several on screen), share screens, display comments live on-screen from multiple platforms, and control layouts and branding in real time. StreamYard also records for later editing, supports local recordings and higher resolutions on paid plans, and offers a clip maker and destinations management. Now part of the Hopin/RingCentral family, it remains a standalone tool centered on approachable live and recorded video production. StreamYard serves creators, marketers, podcasters, and businesses producing live and recorded video. It offers a Free plan (with a StreamYard logo/watermark, 720p, and limited hours), a Basic plan (no watermark, 1080p, multiple destinations), and a Professional plan (more destinations, higher quality, and AI features), with an Enterprise option; annual billing saves around 20%, and paid plans commonly run in the roughly $25–$99/month range depending on tier and billing. It competes with Riverside, Restream, Ecamm Live, and OBS, differentiating on browser-based simplicity plus professional branding and multistreaming.
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What is Vidzflow? Vidzflow is video hosting software offering video hosting and player platform designed for Webflow and website builders. Vidzflow helps marketers and web designers work more efficiently and achieve better outcomes. Key features of Vidzflow Video hosting Custom player Analytics Webflow integration Analytics and reporting Integrations with YouTube, Facebook Live, Microsoft Teams and more Who uses Vidzflow? Vidzflow is built for marketers and web designers. It suits teams that want video hosting without spreadsheets and disconnected tools. Why choose Vidzflow? Compared with alternatives like Wistia, Vidzflow differentiates on video hosting. Pricing is quote-based and scoped to your usage and team size.
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Auphonic is an automated audio post-production web service that applies intelligent leveling, noise and reverb reduction, loudness normalization, and encoding to podcasts and audio. It also offers automatic transcription and chapter marks, delivering broadcast-ready audio with minimal manual work. Auphonic targets podcasters and audio professionals who want consistent, standards-compliant audio automatically. Pricing is by processing hours (recurring or one-time), billed in euros or US dollars, with a free monthly allowance.
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Bubbles is asynchronous video messaging software that lets users record short screen videos with voiceover narration and collaborate through comments, aimed at distributed teams that want to communicate without more live meetings. It also records meetings and generates AI transcripts and notes, blending quick async updates with meeting capture. The platform focuses on fast, lightweight communication - record your screen and voice, share a link, and let teammates respond with collaborative comments in context. AI transcription, meeting recording, and customization help teams turn recordings into shareable, actionable knowledge, reducing the need for status meetings and long threads. Bubbles offers a free Basic plan with 30-minute recording limits and up to five recordings per week, a Pro Personal plan at 18 dollars per member per month for individuals or duos, and Pro Teams starting at 12 dollars per member per month (discounted for three or more) with unlimited recording length, unlimited meetings, and AI transcripts. Pro Teams includes a 14-day free trial. Aimed at distributed teams focused on async communication, it competes with Loom, Claap, Zight, tl;dv, and Vidyard.
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What is Mindstamp? Mindstamp is interactive video software offering a tool for adding questions, buttons, branching and forms to videos. Founded in 2018 and based in Arlington, Virginia, USA, Mindstamp helps sales, marketing and training teams work more efficiently and achieve better outcomes. Key features of Mindstamp Questions and forms Branching paths Buttons and CTAs Engagement analytics Analytics and reporting Integrations with Shopify, Salesforce Commerce Cloud, Magento and more Who uses Mindstamp? Mindstamp is built for sales, marketing and training teams. It suits teams that want questions and forms without spreadsheets and disconnected tools. Why choose Mindstamp? Compared with alternatives like Cinema8, Mindstamp differentiates on questions and forms. Pricing is quote-based and scoped to your usage and team size.
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What is Soundstripe? Soundstripe is royalty-free music software offering subscription library of royalty-free music, sound effects and stock video. Based in Nashville, Tennessee, USA, Soundstripe helps creators and video teams work more efficiently and achieve better outcomes. Key features of Soundstripe Music Sound effects Stock video Enterprise licensing Analytics and reporting Integrations with Adobe Premiere Pro, Adobe Creative Cloud, Final Cut Pro and more Who uses Soundstripe? Soundstripe is built for creators and video teams. It suits teams that want music without spreadsheets and disconnected tools. Why choose Soundstripe? Compared with alternatives like Epidemic Sound, Soundstripe differentiates on music. Pricing is quote-based and scoped to your usage and team size.
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Vizard is an AI video editor that turns long videos, webinars, and podcasts into short, captioned clips ready for social, detecting highlights and reframing automatically. It aims for fast, one-click repurposing with an online editor for quick tweaks. Vizard targets creators, marketers, and teams that want quick short-form clips without manual editing. Pricing has a free tier plus paid plans by export minutes, billed in US dollars.
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What is Videowise? Videowise is shoppable video software offering shoppable video widgets for ecommerce stores that turn product videos into sales. Founded in 2020 and based in Bucharest, Romania, Videowise helps ecommerce brands work more efficiently and achieve better outcomes. Key features of Videowise Shoppable video widgets Fast video loading UGC import Analytics Analytics and reporting Integrations with Shopify, Salesforce Commerce Cloud, Magento and more Who uses Videowise? Videowise is built for ecommerce brands. It suits teams that want shoppable video widgets without spreadsheets and disconnected tools. Why choose Videowise? Compared with alternatives like Tolstoy, Videowise differentiates on shoppable video widgets. Pricing is quote-based and scoped to your usage and team size.
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Saaskart Market Grid™
Explore how leading Video Marketing solutions compare based on customer satisfaction, market presence, adoption, and buyer feedback. The Market Grid helps you identify category leaders, high-performing solutions, and emerging products within the Video Marketing ecosystem.
Category Leader
Riverside
#1 in Video Marketing
Best Value Video Marketing
SproutVideo
From $10/mo
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Riverside
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Derived from live Saaskart marketplace data, engagement, reviews, and pricing for this category.
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Video marketing software helps businesses create, host, distribute, personalize, and measure marketing videos, turning video into a trackable, lead-generating channel. This guide explains what video marketing software is, how it works, its key features, and how to choose the right platform.
Video marketing software helps businesses create, host, distribute, personalize, and measure marketing videos, turning video into a trackable, lead-generating channel. This guide explains what video marketing software is, how it works, its key features, and how to choose the right platform.
Video marketing software is a category of tools that help businesses produce and leverage video for marketing, including video creation and editing, hosting and players, personalization, interactive elements, lead capture, distribution, and analytics. It goes beyond posting to social by making video measurable and conversion-focused.
Tech stacks
See where video marketing fits in a complete stack, with the other software, AI agents and services each business needs.
The purpose is to use video effectively as a marketing channel. Video is highly engaging and increasingly dominant, but to drive results, businesses need to host it professionally, capture leads, personalize content, and measure engagement, capabilities general video platforms don't provide for marketing.
The category spans video creation tools, marketing-focused hosting platforms, and personalized/interactive video. Companies adopt video marketing software because video drives engagement and conversion, and turning it into a controllable, measurable, lead-generating asset requires marketing-specific tooling rather than just a public video site.
Marketers create or upload videos, host them on a branded, controllable player, add interactive elements and lead-capture forms, distribute them across channels, and track detailed engagement (who watched, how much, and what they did). Engagement data flows to marketing automation and CRM.
Core modules include video creation/editing, marketing hosting and players, personalization and interactivity, lead capture, distribution, and analytics. Marketers produce and host videos; the platform tracks engagement and captures leads; data integrates with the marketing stack.
For example, a B2B company can host a product video on a branded player, add a lead-capture gate and a call-to-action, embed it on a landing page, see exactly who watched and for how long, and push high-engagement viewers to sales as warm leads.
Tools to create, edit, and brand marketing videos, sometimes with templates or AI. Accessible creation lets teams produce video without heavy production resources.
Branded, controllable, ad-free hosting with customizable players. Marketing hosting (unlike public video sites) keeps video on-brand, distraction-free, and conversion-focused.
Forms, gates, and calls-to-action within videos. Turning viewers into leads is what makes video a marketing channel rather than just content.
Personalized and interactive video experiences. These boost engagement and conversion by tailoring video to the viewer and inviting action.
Detailed data on who watched, how much, and what they did. Granular analytics reveal interest and intent that drive follow-up and optimization.
Connects to marketing automation, CRM, and channels for distribution and data. Integration ties video engagement to leads, scoring, and campaigns.
Video captures attention and conveys messages more effectively than text, improving engagement across channels.
In-video forms and CTAs turn viewers into trackable leads, making video a conversion channel.
Engagement analytics reveal who's interested and how deeply, informing sales follow-up and scoring.
Marketing hosting keeps video on-brand and free of distractions and competitor ads.
Detailed tracking ties video to leads and pipeline, proving its marketing value.
| Type | Best for | Ideal size | Pros | Limitations |
|---|---|---|---|---|
| Video creation/editing tools | Producing marketing videos | Any | Accessible creation, templates, AI | Less focused on hosting/analytics |
| Marketing video hosting platforms | Hosting, lead capture, and analytics | SMB to enterprise | Conversion and measurement focus | Hosting-centric |
| Personalized/interactive video | Tailored, interactive experiences | Mid-market to enterprise | High engagement and conversion | More setup |
| Async video messaging | Personal video for sales and support | Any | Quick personal videos | Different from campaign video |
SaaS & Technology: Tech companies use video marketing software to scale go-to-market motions, align teams, and operate efficiently as they grow.
Manufacturing: Manufacturers apply video marketing software to manage complex, multi-stakeholder processes across long cycles and distributed operations.
Healthcare: Healthcare and life-sciences organizations use video marketing software where accuracy, security, and compliance are non-negotiable.
Retail: Retailers use video marketing software to manage high volumes, personalize engagement, and react quickly to demand.
Financial Services: Banks, insurers, and fintechs rely on video marketing software for control, auditability, and regulatory compliance.
Education: Institutions and edtech firms use video marketing software to manage stakeholders and scale programs efficiently.
Real Estate: Real-estate and property teams use video marketing software to manage long cycles and high-value relationships.
Professional Services: Agencies and consultancies use video marketing software to deliver client work profitably and forecast accurately.
E-commerce: Online retailers use video marketing software to unify data across channels and grow customer lifetime value.
Decide whether you need creation, marketing hosting/analytics, personalization, or async messaging.
Confirm in-video lead capture and calls-to-action if generating leads matters.
Evaluate engagement analytics depth and how it ties to viewers and deals.
Ensure it connects to your marketing automation and CRM.
Check player customization, branding, and performance.
Assess these if you want tailored, interactive video.
Match creation tools to your team's production capacity.
Understand limits (videos, bandwidth, viewers) and how cost scales.
AI is transforming video marketing by generating and editing videos from text, creating avatars and voiceovers, and producing variations at scale.
AI personalizes video for each viewer and automatically generates captions, clips, and repurposed formats.
AI analyzes engagement to recommend content and predict which videos drive conversion.
Expect AI to make video creation fast and cheap and personalization automatic. Favor platforms that pair AI creation with strong analytics and lead capture so video remains a measurable marketing channel.
Video marketing software is a category of tools that help businesses create, host, distribute, personalize, and measure marketing videos. It includes video creation and editing tools, marketing-focused hosting with branded players, in-video lead capture and calls-to-action, personalization and interactivity, distribution, and detailed engagement analytics. Unlike public video sites, it makes video controllable, on-brand, conversion-focused, and measurable, integrating with marketing automation and CRM. The goal is to use video effectively as a marketing channel, driving engagement, capturing leads, and proving ROI, rather than just publishing content. As video continues to dominate online attention, video marketing software lets businesses turn it into a trackable, lead-generating asset, providing the marketing-specific capabilities that general video platforms lack.
Public video platforms are great for reach and discovery, but they have drawbacks for marketing: they surround your video with ads and recommendations (often including competitors), offer limited branding and control, and provide only basic, aggregate analytics with no individual viewer insight or lead capture. Marketing video platforms host video on a branded, distraction-free, controllable player; capture leads with in-video forms and CTAs; provide detailed engagement analytics tied to individual viewers; and integrate with your marketing stack. So for top-of-funnel reach, public platforms are valuable, but for converting and measuring video, especially gated content, landing-page videos, and lead generation, marketing video software is far more effective. Many businesses use both: public platforms for discovery and a marketing platform for conversion-focused, measurable video.
Video marketing software pricing varies by category and usage. Creation tools and async video messaging often have affordable or free tiers; marketing video hosting platforms price by features, bandwidth, number of videos, or viewers; and personalized/interactive video platforms cost more due to their sophistication. Costs typically scale with video volume, hosting bandwidth, and audience size. When budgeting, consider which capabilities you need, creation, hosting/analytics, personalization, and your expected video and viewer volume, since hosting and bandwidth costs grow with success. The best approach is to match the tool to your primary goal, estimate usage, and validate analytics and lead-capture value with a trial, weighing the cost against the leads and engagement video generates for your marketing.
Video marketing software generates leads through in-video lead-capture forms (gates) and calls-to-action. You can require viewers to enter their email to watch (or continue watching) a video, or include clickable CTAs within or after the video that drive to a form, demo request, or next step. Because engaged viewers who choose to watch marketing video are often interested prospects, capturing their information turns viewership into leads. The software also tracks engagement, who watched and how much, so highly engaged viewers can be flagged as warm leads and routed to sales or scored in marketing automation. This combination of capture and engagement tracking is what makes video a lead-generation channel rather than just content, and it's a primary reason businesses use marketing video platforms over public sites.
For marketing, the most valuable video analytics go beyond view counts to individual and engagement-level insight: who watched (tied to a known contact where possible), how much of the video they watched (watch time and drop-off points), whether they rewatched, and what actions they took (clicks, form fills). Drop-off data reveals where you lose viewers so you can improve content; engagement depth signals interest and intent; and viewer-level data lets you score and follow up with the most engaged prospects. Aggregate metrics like total views matter less than these engagement and conversion signals. Marketing video platforms provide this granular, viewer-level analytics and feed it to your CRM and automation, which is what turns video into a measurable, actionable channel rather than a black box of view counts.
Yes, integration with marketing automation and CRM is a key feature of marketing video platforms. It passes video engagement data and captured leads into your systems, so highly engaged viewers can be scored, routed to sales, and added to nurture campaigns, and so video activity appears on contact records. This connection is what makes video engagement actionable, a prospect who watched most of a product video is a strong follow-up signal. Integration also ties video to campaigns for attribution. When evaluating platforms, confirm native integration with your specific marketing automation and CRM tools and check what video engagement data syncs, since the value of marketing video comes largely from acting on engagement signals within your existing marketing and sales workflows.
AI is transforming video marketing by dramatically lowering the cost and effort of creation, generating and editing videos from text, creating realistic avatars and voiceovers, and producing variations and translations at scale. AI also personalizes video for each viewer, automatically generates captions, highlight clips, and repurposed formats for different channels, and analyzes engagement to recommend content and predict which videos drive conversion. The result is faster, cheaper production and automatic personalization, making video accessible to teams without heavy production resources. When evaluating AI-enabled video tools, favor those that pair AI creation with strong analytics and lead capture, so that the ease of producing video doesn't come at the expense of measurability, the marketing value of video still depends on tracking engagement and converting viewers into leads.
Video marketing software is used by marketing teams across B2B and B2C, including demand generation, content, and product marketers who use video for campaigns, landing pages, and gated content. Sales teams use async video messaging for personalized outreach, and customer success and support teams use video for onboarding and help content. Agencies use it to produce and manage video for clients. It suits organizations of all sizes, from small businesses using accessible creation tools to enterprises running sophisticated personalized video programs. Essentially, any team that wants to use video to engage audiences, generate leads, and measure results uses video marketing software, choosing tools matched to their goals, whether that's easy creation, conversion-focused hosting, personalization, or personal video messaging.
Video marketing ROI comes from higher engagement (video captures attention and conveys messages effectively), lead generation (in-video capture and CTAs), better follow-up (engagement data identifying warm prospects), and improved conversion across pages and campaigns where video is used. Because video both engages and, with marketing software, captures and measures intent, it can lift the performance of landing pages, emails, and campaigns while generating trackable leads. To quantify it, measure engagement, leads captured, and conversions attributable to video against production and software costs, and compare pages or campaigns with and without video. As AI lowers production costs and platforms make video measurable, the return on video marketing improves, particularly when video is used strategically for conversion and lead generation rather than just as untracked content.
