Insightly vs Zoho CRM: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Insightly vs Zoho CRM, in 15 seconds
Choose Insightly if…
- You prefer Insightly's approach and ecosystem
Choose Zoho CRM if…
- You want the lower entry price
- You need a genuinely free plan
- You want deeper AI and automation features
Head-to-Head Scorecard
How Insightly and Zoho CRM score
Zoho CRM leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
InsightlyNo reviewsZohoNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Insightly0Zoho0 - Zoho CRM
Entry Pricing
Lowest published starting price (free plan = lowest)
Insightly$29/moZoho$14/mo - Zoho CRM
Free Access
Availability of a free plan and/or free trial
InsightlyFree trialZohoFree plan + trial - Even
Integrations
Number of listed third-party integrations
Insightly6Zoho6 - Even
Features
Number of listed product capabilities
Insightly6Zoho6 - Zoho CRM
AI Features
Capabilities mentioning AI, automation or ML
Insightly1Zoho2 - Even
Security & Compliance
Number of listed compliance certifications
Insightly3Zoho3 - Even
Platforms & Deployment
Supported platforms and deployment options
Insightly4Zoho4
Feature Comparison
Insightly vs Zoho CRM feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Insightly
Zoho CRMPricing Comparison
Insightly vs Zoho CRM pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Insightly
$29/mo to start- Lead & opportunity management
- Project management
- Custom reports
- Workflow automation
- Lead assignment rules
- Custom dashboards
- Custom apps & objects
- Advanced permissions
- Deployment controls
Zoho CRM
$14/mo to start- Leads & contacts
- Deals
- Basic automation
- Scoring rules
- Workflows
- Mass email
- Blueprint process automation
- Inventory management
- Validation rules
- Zia AI
- Canvas design studio
- Advanced customization
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Insightly vs Zoho CRM: strengths and trade-offs
Insightly
Pros
- Free trial offered
- Compliance: SOC 2 Type II, GDPR, HIPAA
- Public API available
Cons
- No free plan
- Higher starting price ($29/mo)
Zoho CRM
Pros
- Free plan available
- Free trial offered
- Lower starting price ($14/mo)
- Compliance: SOC 2 Type II, GDPR, ISO 27001
- Stronger AI / automation features
- Public API available
Cons
Buyer Fit
Who should use Insightly vs Zoho CRM?
Startups
Zoho CRM
Zoho CRM keeps early-stage costs lowest with its entry tier.
Small businesses
Zoho CRM
Zoho CRM offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Either
Either leads on compliance and breadth for complex needs.
Ecommerce
Zoho CRM
Zoho CRM integrates with more of the commerce stack.
SaaS companies
Zoho CRM
Zoho CRM is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (3)
Only in Insightly (3)
Only in Zoho CRM (3)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside Insightly and Zoho CRM.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Insightly and Zoho CRM against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationInsightly vs Zoho CRM — Frequently Asked Questions
What is the difference between Insightly and Zoho CRM?
Insightly and Zoho CRM are both CRM Software solutions. Insightly is rated 0.0/5 by 0 users, while Zoho CRM is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Insightly or Zoho CRM?
Based on user ratings, Insightly scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Insightly or Zoho CRM?
Zoho CRM is the more affordable option, starting at $14/month.
Does Insightly or Zoho CRM have a free plan?
Zoho CRM offers a free plan. Insightly does not have a free tier but does offer a free trial.
Can I switch from Insightly to Zoho CRM?
Switching between Insightly and Zoho CRM is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Insightly vs Zoho CRM?
Insightly is best suited for teams that prioritise enterprise features. Zoho CRM works well for teams looking to start free and scale.
Our Verdict
The bottom line on Insightly vs Zoho CRM
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Zoho CRM
Zoho CRM has the friendliest entry point for new teams.
Best for Enterprise
Either
It's a tie leads on compliance and feature breadth.
Best Value
Zoho CRM
Zoho CRM delivers the lowest cost to get started.
Best AI Features
Zoho CRM
Zoho CRM ships more AI and automation.
Highest Rated
Either
Both earn equal user ratings.