Matomo vs Userpilot: Which Marketing Analytics Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Matomo vs Userpilot, in 15 seconds
Choose Matomo if…
- You want the lower entry price
- You need a genuinely free plan
- You need the broader feature set
Choose Userpilot if…
- You prefer Userpilot's approach and ecosystem
Head-to-Head Scorecard
How Matomo and Userpilot score
Matomo leads on 3 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
MatomoNo reviewsUserpilotNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Matomo0Userpilot0 - Matomo
Entry Pricing
Lowest published starting price (free plan = lowest)
Matomo$23/moUserpilot$299/mo - Matomo
Free Access
Availability of a free plan and/or free trial
MatomoFree plan + trialUserpilotFree trial - Even
Integrations
Number of listed third-party integrations
Matomo8Userpilot8 - Matomo
Features
Number of listed product capabilities
Matomo11Userpilot8 - Even
AI Features
Capabilities mentioning AI, automation or ML
Matomo—Userpilot— - Even
Security & Compliance
Number of listed compliance certifications
Matomo3Userpilot3 - Userpilot
Platforms & Deployment
Supported platforms and deployment options
Matomo3Userpilot5
Feature Comparison
Matomo vs Userpilot feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Matomo
UserpilotPricing Comparison
Matomo vs Userpilot pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Matomo
$23/mo to start- Free & self-hosted
- Unlimited hits & users
- 100% data ownership
- Full core analytics
- 50,000 hits/month
- Fully managed
- Cookieless tracking
- Automatic upgrades
- Priced by hits
- Heatmaps & recordings
- Funnels & A/B testing
- More traffic tiers
- Custom hit volume
- SSO & advanced security
- Priority support
- SLA
Userpilot
$299/mo to start- Up to 2,000 MAUs
- Onboarding flows
- Tooltips and checklists
- Feature announcements
- Up to 100,000 MAUs
- Advanced product analytics
- Up to 10 segments
- Lia AI agent
- Custom MAUs
- SSO
- SOC 2, GDPR, HIPAA
- Security audits
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Matomo vs Userpilot: strengths and trade-offs
Matomo
Pros
- Free plan available
- Free trial offered
- Lower starting price ($23/mo)
- Compliance: GDPR, CCPA, HIPAA
- Public API available
Cons
Userpilot
Pros
- Free trial offered
- Compliance: SOC 2, GDPR, HIPAA
- Public API available
Cons
- No free plan
- Higher starting price ($299/mo)
Buyer Fit
Who should use Matomo vs Userpilot?
Startups
Matomo
Matomo keeps early-stage costs lowest with its entry tier.
Small businesses
Matomo
Matomo offers the most accessible pricing for lean teams.
Agencies
Matomo
Matomo connects to more tools for multi-client workflows.
Enterprises
Matomo
Matomo leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Matomo
Matomo is the more developer- and automation-friendly choice.
Integration overlap
Only in Matomo (8)
Only in Userpilot (8)
Keep Exploring
Other alternatives worth considering
Similar marketing analytics products buyers compare alongside Matomo and Userpilot.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Matomo and Userpilot against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationMatomo vs Userpilot — Frequently Asked Questions
What is the difference between Matomo and Userpilot?
Matomo and Userpilot are both Marketing Analytics solutions. Matomo is rated 0.0/5 by 0 users, while Userpilot is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Matomo or Userpilot?
Based on user ratings, Matomo scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Matomo or Userpilot?
Matomo is the more affordable option, starting at $23/month.
Does Matomo or Userpilot have a free plan?
Matomo offers a free plan. Userpilot does not have a free tier but does offer a free trial.
Can I switch from Matomo to Userpilot?
Switching between Matomo and Userpilot is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Matomo vs Userpilot?
Matomo is best suited for teams that prioritise enterprise features. Userpilot works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Matomo vs Userpilot
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Matomo
Matomo has the friendliest entry point for new teams.
Best for Enterprise
Matomo
Matomo leads on compliance and feature breadth.
Best Value
Matomo
Matomo delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.