Fathom Analytics vs Umami: Which Marketing Analytics Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Fathom Analytics vs Umami, in 15 seconds
Choose Fathom Analytics if…
- You prefer Fathom Analytics's approach and ecosystem
Choose Umami if…
- You want the lower entry price
- You need a genuinely free plan
- You depend on a broad integration ecosystem
- You have strict security & compliance needs
Head-to-Head Scorecard
How Fathom Analytics and Umami score
Umami leads on 6 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
FathomNo reviewsUmamiNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Fathom0Umami0 - Umami
Entry Pricing
Lowest published starting price (free plan = lowest)
Fathom$15/moUmami$0/mo - Umami
Free Access
Availability of a free plan and/or free trial
FathomFree trialUmamiFree plan + trial - Umami
Integrations
Number of listed third-party integrations
Fathom6Umami10 - Umami
Features
Number of listed product capabilities
Fathom6Umami12 - Even
AI Features
Capabilities mentioning AI, automation or ML
Fathom—Umami— - Umami
Security & Compliance
Number of listed compliance certifications
Fathom2Umami3 - Umami
Platforms & Deployment
Supported platforms and deployment options
Fathom3Umami5
Feature Comparison
Fathom Analytics vs Umami feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Fathom Analytics
UmamiPricing Comparison
Fathom Analytics vs Umami pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Fathom Analytics
$15/mo to start- Up to 100k page views
- Unlimited websites
- Cookieless tracking
- Email reports
- Higher page view limits
- Unlimited sites & team
- API access
- Priority support
- Custom page view limits
- SLA
- Advanced support
- Custom features
Umami
$0/mo to start- Cookie-free analytics
- ~100k events/month (cloud)
- Real-time stats
- Custom events
- ~1M events/month
- More websites
- Longer retention
- Overage billed per event
- Unlimited websites
- Unlimited team members
- Higher limits
- Priority support
- Custom volume
- Advanced controls
- Dedicated support
- SLA
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Fathom Analytics vs Umami: strengths and trade-offs
Fathom Analytics
Pros
- Free trial offered
- Compliance: GDPR, CCPA
- Public API available
Cons
- No free plan
- Higher starting price ($15/mo)
- Fewer native integrations than the alternative
Umami
Pros
- Free plan available
- Free trial offered
- Lower starting price ($0/mo)
- Broad integration ecosystem (10)
- Compliance: GDPR, CCPA, PECR
- Public API available
Cons
Buyer Fit
Who should use Fathom Analytics vs Umami?
Startups
Umami
Umami keeps early-stage costs lowest with its entry tier.
Small businesses
Umami
Umami offers the most accessible pricing for lean teams.
Agencies
Umami
Umami connects to more tools for multi-client workflows.
Enterprises
Umami
Umami leads on compliance and breadth for complex needs.
Ecommerce
Umami
Umami integrates with more of the commerce stack.
SaaS companies
Umami
Umami is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (1)
Only in Fathom Analytics (5)
Only in Umami (9)
Keep Exploring
Other alternatives worth considering
Similar marketing analytics products buyers compare alongside Fathom Analytics and Umami.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Fathom Analytics and Umami against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationFathom Analytics vs Umami — Frequently Asked Questions
What is the difference between Fathom Analytics and Umami?
Fathom Analytics and Umami are both Marketing Analytics solutions. Fathom Analytics is rated 0.0/5 by 0 users, while Umami is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Fathom Analytics or Umami?
Based on user ratings, Fathom Analytics scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Fathom Analytics or Umami?
Umami is the more affordable option, starting at $0/month.
Does Fathom Analytics or Umami have a free plan?
Umami offers a free plan. Fathom Analytics does not have a free tier but does offer a free trial.
Can I switch from Fathom Analytics to Umami?
Switching between Fathom Analytics and Umami is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Fathom Analytics vs Umami?
Fathom Analytics is best suited for teams that prioritise enterprise features. Umami works well for teams looking to start free and scale.
Our Verdict
The bottom line on Fathom Analytics vs Umami
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Umami
Umami has the friendliest entry point for new teams.
Best for Enterprise
Umami
Umami leads on compliance and feature breadth.
Best Value
Umami
Umami delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.