Fathom Analytics vs Matomo: Which Marketing Analytics Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Fathom Analytics vs Matomo, in 15 seconds
Choose Fathom Analytics if…
- You prefer Fathom Analytics's approach and ecosystem
Choose Matomo if…
- You want the lower entry price
- You need a genuinely free plan
- You have strict security & compliance needs
Head-to-Head Scorecard
How Fathom Analytics and Matomo score
Matomo leads on 4 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
FathomNo reviewsMatomoNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Fathom0Matomo0 - Matomo
Entry Pricing
Lowest published starting price (free plan = lowest)
Fathom$15/moMatomo$23/mo - Matomo
Free Access
Availability of a free plan and/or free trial
FathomFree trialMatomoFree plan + trial - Even
Integrations
Number of listed third-party integrations
Fathom6Matomo6 - Even
Features
Number of listed product capabilities
Fathom6Matomo6 - Even
AI Features
Capabilities mentioning AI, automation or ML
Fathom—Matomo— - Matomo
Security & Compliance
Number of listed compliance certifications
Fathom2Matomo3 - Matomo
Platforms & Deployment
Supported platforms and deployment options
Fathom3Matomo5
Feature Comparison
Fathom Analytics vs Matomo feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Fathom Analytics
MatomoPricing Comparison
Fathom Analytics vs Matomo pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Fathom Analytics
$15/mo to start- Up to 100k page views
- Unlimited websites
- Cookieless tracking
- Email reports
- Higher page view limits
- Unlimited sites & team
- API access
- Priority support
- Custom page view limits
- SLA
- Advanced support
- Custom features
Matomo
$23/mo to start- 100% data ownership
- Core web analytics
- Open source
- Optional paid plugins
- Hosted & maintained
- All premium features included
- GDPR-friendly tracking
- Email support
- Custom page view limits
- SSO
- Priority support & SLA
- Onboarding assistance
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Fathom Analytics vs Matomo: strengths and trade-offs
Fathom Analytics
Pros
- Free trial offered
- Lower starting price ($15/mo)
- Compliance: GDPR, CCPA
- Public API available
Cons
- No free plan
Matomo
Pros
- Free plan available
- Free trial offered
- Compliance: GDPR, ISO 27001, CCPA
- Public API available
Cons
- Higher starting price ($23/mo)
Buyer Fit
Who should use Fathom Analytics vs Matomo?
Startups
Matomo
Matomo keeps early-stage costs lowest with its entry tier.
Small businesses
Matomo
Matomo offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Matomo
Matomo leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Either
Either is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (2)
Only in Fathom Analytics (4)
Only in Matomo (4)
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Fathom Analytics and Matomo against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationFathom Analytics vs Matomo — Frequently Asked Questions
What is the difference between Fathom Analytics and Matomo?
Fathom Analytics and Matomo are both Marketing Analytics solutions. Fathom Analytics is rated 0.0/5 by 0 users, while Matomo is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Fathom Analytics or Matomo?
Based on user ratings, Fathom Analytics scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Fathom Analytics or Matomo?
Fathom Analytics is the more affordable option, starting at $15/month.
Does Fathom Analytics or Matomo have a free plan?
Matomo offers a free plan. Fathom Analytics does not have a free tier but does offer a free trial.
Can I switch from Fathom Analytics to Matomo?
Switching between Fathom Analytics and Matomo is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Fathom Analytics vs Matomo?
Fathom Analytics is best suited for teams that prioritise enterprise features. Matomo works well for teams looking to start free and scale.
Our Verdict
The bottom line on Fathom Analytics vs Matomo
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Matomo
Matomo has the friendliest entry point for new teams.
Best for Enterprise
Matomo
Matomo leads on compliance and feature breadth.
Best Value
Matomo
Matomo delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.