Insightly vs Keap: Which CRM Software Is Better in 2026?
Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.
The Short Answer
Insightly vs Keap, in 15 seconds
Choose Insightly if…
- You want the lower entry price
- You have strict security & compliance needs
Choose Keap if…
- You prefer Keap's approach and ecosystem
Head-to-Head Scorecard
How Insightly and Keap score
Insightly leads on 2 of 9 measured dimensions.
- Even
Customer Rating
Average score from verified user reviews
InsightlyNo reviewsKeapNo reviews - Even
Review Volume
Number of verified reviews — a proxy for adoption
Insightly0Keap0 - Insightly
Entry Pricing
Lowest published starting price (free plan = lowest)
Insightly$29/moKeap$249/mo - Even
Free Access
Availability of a free plan and/or free trial
InsightlyFree trialKeapFree trial - Even
Integrations
Number of listed third-party integrations
Insightly6Keap6 - Even
Features
Number of listed product capabilities
Insightly6Keap6 - Even
AI Features
Capabilities mentioning AI, automation or ML
Insightly1Keap1 - Insightly
Security & Compliance
Number of listed compliance certifications
Insightly3Keap1 - Even
Platforms & Deployment
Supported platforms and deployment options
Insightly4Keap4
Feature Comparison
Insightly vs Keap feature breakdown
Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.
Insightly
KeapPricing Comparison
Insightly vs Keap pricing
Entry pricing, plan tiers and the cost factors that shape total cost of ownership.
Insightly
$29/mo to start- Lead & opportunity management
- Project management
- Custom reports
- Workflow automation
- Lead assignment rules
- Custom dashboards
- Custom apps & objects
- Advanced permissions
- Deployment controls
Keap
$249/mo to start- CRM & automation
- Email marketing
- Appointments & invoices
- Advanced automation
- Lead scoring
- Marketing analytics
- Complex automation
- E-commerce
- Custom usage-based pricing
Total cost of ownership factors
Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.
Pros & Cons
Insightly vs Keap: strengths and trade-offs
Insightly
Pros
- Free trial offered
- Lower starting price ($29/mo)
- Compliance: SOC 2 Type II, GDPR, HIPAA
- Public API available
Cons
- No free plan
Keap
Pros
- Free trial offered
- Compliance: GDPR
- Public API available
Cons
- No free plan
- Higher starting price ($249/mo)
Buyer Fit
Who should use Insightly vs Keap?
Startups
Insightly
Insightly keeps early-stage costs lowest with its entry tier.
Small businesses
Insightly
Insightly offers the most accessible pricing for lean teams.
Agencies
Either
Either connects to more tools for multi-client workflows.
Enterprises
Insightly
Insightly leads on compliance and breadth for complex needs.
Ecommerce
Either
Either integrates with more of the commerce stack.
SaaS companies
Either
Either is the more developer- and automation-friendly choice.
Integration overlap
Shared integrations (4)
Only in Insightly (2)
Only in Keap (2)
Keep Exploring
Other alternatives worth considering
Similar crm software products buyers compare alongside Insightly and Keap.
Ask SIA which solution fits your business
SIA, Saaskart's AI buying assistant, weighs Insightly and Keap against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.
Get a personalised recommendationInsightly vs Keap — Frequently Asked Questions
What is the difference between Insightly and Keap?
Insightly and Keap are both CRM Software solutions. Insightly is rated 0.0/5 by 0 users, while Keap is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.
Which is better, Insightly or Keap?
Based on user ratings, Insightly scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.
Which is cheaper, Insightly or Keap?
Insightly is the more affordable option, starting at $29/month.
Does Insightly or Keap have a free plan?
Neither Insightly nor Keap currently offers a free plan, but Insightly provides a free trial.
Can I switch from Insightly to Keap?
Switching between Insightly and Keap is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.
Who should use Insightly vs Keap?
Insightly is best suited for teams that prioritise enterprise features. Keap works well for teams needing advanced capabilities.
Our Verdict
The bottom line on Insightly vs Keap
Best Overall
Either
It's a tie balances user satisfaction and proven adoption.
Best for Startups
Insightly
Insightly has the friendliest entry point for new teams.
Best for Enterprise
Insightly
Insightly leads on compliance and feature breadth.
Best Value
Insightly
Insightly delivers the lowest cost to get started.
Best AI Features
Either
Comparable AI capabilities on both sides.
Highest Rated
Either
Both earn equal user ratings.