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Heap vs PostHog: Which Product Analytics Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.

Leads 5/9
Rating
Reviews
0
From
$0/mo

in Product Analytics

Rating
Reviews
0
From
$0/mo

in Product Analytics

The Short Answer

Heap vs PostHog, in 15 seconds

Choose Heap if…

  • You depend on a broad integration ecosystem
  • You want deeper AI and automation features
  • You have strict security & compliance needs
  • You need the broader feature set

Choose PostHog if…

  • You prefer PostHog's approach and ecosystem

Head-to-Head Scorecard

How Heap and PostHog score

Heap leads on 5 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Heap
    No reviews
    PostHog
    No reviews
  • Review Volume

    Number of verified reviews — a proxy for adoption

    Even
    Heap
    0
    PostHog
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Even
    Heap
    $0/mo
    PostHog
    $0/mo
  • Free Access

    Availability of a free plan and/or free trial

    Even
    Heap
    Free plan + trial
    PostHog
    Free plan + trial
  • Integrations

    Number of listed third-party integrations

    Heap
    Heap
    10
    PostHog
    8
  • Features

    Number of listed product capabilities

    Heap
    Heap
    12
    PostHog
    11
  • AI Features

    Capabilities mentioning AI, automation or ML

    Heap
    Heap
    1
    PostHog
  • Security & Compliance

    Number of listed compliance certifications

    Heap
    Heap
    5
    PostHog
    4
  • Platforms & Deployment

    Supported platforms and deployment options

    Heap
    Heap
    5
    PostHog
    3

Feature Comparison

Heap vs PostHog feature breakdown

Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.

Heap
PostHog
Overview
User rating
Pricing model
Session-based, freemium
Usage-based, per product
Starting price
$0/mo
$0/mo
Free version
Free trial
Features
Key capabilities
Autocapture (all interactions)Retroactive analysisFunnels and conversionRetention analysisUser segmentationJourneys and paths+6
Product analyticsSession replayFeature flagsA/B testing & experimentsSurveysFunnels & retention+5
AI features
AI insights (Illuminate)
Integrations & API
Integrations
SegmentSalesforceSnowflakeBigQueryRedshiftSlack+4
SegmentRudderStackSlackZapierSnowflakeBigQuery+2
Public API
Platforms
Deployment
CloudSaaS
CloudSelf-Hosted
Platforms
WebiOSAndroid
Web
Mobile support
Security & Compliance
Compliance
SOC 2ISO 27001GDPRHIPAACCPA
SOC 2 Type IIISO 27001GDPRHIPAA
Vendor
Company
Verified
Founded
2020
Headquarters
San Francisco, California, USA

Pricing Comparison

Heap vs PostHog pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Heap

$0/mo to start
FreeFree
  • Autocapture
  • Core analytics charts
  • 6 months data history
  • SSO
Growth$300/month
  • Higher session volume
  • Funnels and retention
  • Segmentation
  • Dashboards
ProCustom
  • Advanced analytics
  • Session replay
  • AI insights (Illuminate)
  • Higher limits
PremierCustom
  • Highest session volume
  • Advanced governance
  • Data warehouse sync
  • Advanced security

PostHog

$0/mo to start
FreeFree
  • 1M events/month free
  • 5K session replays/month
  • 1M feature-flag requests/month
  • Unlimited team members
Pay-as-you-goCustom
  • Only pay past free limits
  • Analytics from ~$0.00005/event
  • Replay per recording
  • Flags per request
EnterpriseCustom
  • SSO & SAML
  • Advanced permissions
  • Dedicated support
  • Custom terms & SLAs

Total cost of ownership factors

Free planHeap PostHog
Free trial to evaluateHeap PostHog
Transparent published pricingHeap PostHog
Public API (build vs. buy add-ons)Heap PostHog

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Heap vs PostHog: strengths and trade-offs

Heap

Pros

  • Free plan available
  • Free trial offered
  • Broad integration ecosystem (10)
  • Compliance: SOC 2, ISO 27001, GDPR
  • Stronger AI / automation features
  • Public API available

Cons

    PostHog

    Pros

    • Free plan available
    • Free trial offered
    • Compliance: SOC 2 Type II, ISO 27001, GDPR
    • Public API available

    Cons

    • Fewer native integrations than the alternative

    Buyer Fit

    Who should use Heap vs PostHog?

    Startups

    Either

    Either keeps early-stage costs lowest with its entry tier.

    Small businesses

    Either

    Either offers the most accessible pricing for lean teams.

    Agencies

    Heap

    Heap connects to more tools for multi-client workflows.

    Enterprises

    Heap

    Heap leads on compliance and breadth for complex needs.

    Ecommerce

    Heap

    Heap integrates with more of the commerce stack.

    SaaS companies

    Heap

    Heap is the more developer- and automation-friendly choice.

    Integration overlap

    Shared integrations (5)

    SegmentSnowflakeBigQuerySlackHubSpot

    Only in Heap (5)

    SalesforceRedshiftMarketoZendeskContentsquare

    Only in PostHog (3)

    RudderStackZapierSentry

    Keep Exploring

    Other alternatives worth considering

    Similar product analytics products buyers compare alongside Heap and PostHog.

    Ask SIA which solution fits your business

    SIA, Saaskart's AI buying assistant, weighs Heap and PostHog against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.

    Get a personalised recommendation

    Heap vs PostHog — Frequently Asked Questions

    What is the difference between Heap and PostHog?

    Heap and PostHog are both Product Analytics solutions. Heap is rated 0.0/5 by 0 users, while PostHog is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

    Which is better, Heap or PostHog?

    Based on user ratings, Heap scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

    Which is cheaper, Heap or PostHog?

    Heap is the more affordable option, starting at $0/month.

    Does Heap or PostHog have a free plan?

    Heap offers a free plan. does not have a free tier but does offer a free trial.

    Can I switch from Heap to PostHog?

    Switching between Heap and PostHog is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

    Who should use Heap vs PostHog?

    Heap is best suited for teams that prioritise enterprise features. PostHog works well for teams looking to start free and scale.

    Our Verdict

    The bottom line on Heap vs PostHog

    Best Overall

    Either

    It's a tie balances user satisfaction and proven adoption.

    Best for Startups

    Either

    It's a tie has the friendliest entry point for new teams.

    Best for Enterprise

    Heap

    Heap leads on compliance and feature breadth.

    Best Value

    Either

    It's a tie delivers the lowest cost to get started.

    Best AI Features

    Heap

    Heap ships more AI and automation.

    Highest Rated

    Either

    Both earn equal user ratings.

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